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4 Myths About Social Media in Food, Debunked!

How to Make Social Media Work for Your Food Business. The focus is on Using Social Media to Communicate the Value and Relevancy of your Brand

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Food & Beverage Spotlight10

Fancy Food Show Brings Foods of the World to Washington, DC

Sunday June 12, 2011

nullExhibitors from 80 Countries and Regions to Feature International Specialties at the Fancy Food Show - Summer 2011

What are Fancy Foods? Yummy! Have you ever experienced Argan oil from Morocco, twice-roasted seaweed from Korea, chunky papaya jam from Senegal and gluten-free pasta from Italy... all at the same time? You can see these new products launched, along with 180,000 foods from around the world, at the Summer Fancy Food Show in Washington, D.C.

The show is the largest marketplace for specialty foods and beverages in North America. It will take place July 10 - 12, 2011, at the Walter E. Washington Convention Center.

The Summer Fancy Food Show is a must see for every food entrepreneur.

 

Why? You will experience a breadth of food products Read More...

Trends in Food - His and Her Grocery Aisle? Is this a Top Ten Food Trend?

Saturday June 11, 2011

The Retail Industry looks at 'His' and 'Her' Grocery Aisles

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RetaiWire, a publication that follows the retail industry, published an interesting discussion topic, His and Her Grocery Aisles.

On of the trends in food is men doing more of the food shopping. With men doing more of the food shopping, male-only supermarket shopping aisles that focus on gender-specific products rather than merchandise by category could encourage men to browse longer, trial new items and spend more, according to research coming out of Australia.

"A gender specific aisle would provide a relief to men, inspiring them to explore and discover new products. It also creates a sense of privacy, even sanctum," said Dr. Mortimer. I guess men like their "man caves" even while shopping." Men also shop differently, valuing efficiency and independence over customer service and tend not ask for help.

Thought questions for us in the food and beverage sector: Read More...

Will Americans be willing to spend more on healthful eating? Boomers Won't Pay More.

Friday June 10, 2011

New study shows Americans unwilling to spend more on healthful eating. Baby Boomers won't pay more for healthier dining out menu options

Baby Boomers Resoundingly Say they Won't Pay More for Healthier Restaurant Menu Options.

"The expanding waistlines of U.S. consumers have created a flurry of governmental and restaurant industry actions aimed at getting Americans to eat more healthfully." Says the NPD Group. The NPD Group report, Consumers Define Healthy Eating When They Go Out To Eat reveals consumers are recognizing they need to eat better, but here is the catch: they don't want to pay more for healthier restaurant food. This is the age old problem in consumer market research, namely consumers say one thing and choose to do another.

Consumers Say One Thing and Do Another Read More...

P&G; Tries Facebook Commerce Again With New Platform, Talks to Walmart About Joining

Thursday June 9, 2011

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P&G quietly has added "shop" or "shop now" buttons to Facebook fan pages of several brands in recent weeks, including Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze, with several more expected to come on line in the weeks ahead according to Ad Age. They are looking for other retailers to join their pages such as WalMart.com.

Ad Age has a great page outlining in plain english the details of the eCommerce Alphabet Soup of OnLine Channels.

Focus Groups Wither? Read More...

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