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'Breastaurant' Growth Shows No Sign Of Stopping


First Posted: 06/ 6/11 02:03 PM ET Updated: 06/ 6/11 03:14 PM ET

"Breastaurants," the term used to describe restaurants that feature scantily-clad women as waitresses, are poised to become one of the fastest-growing restaurant categories, according to Entrepreneur magazine. Although it is hard to tell exactly how much these restaurants gross since they are lumped into the more general casual dining category, Hooters sales now net about $1 billion annually, after increasing from the past few years.

Hooters is probably the most familiar breastaurant, but there are several other chains nipping at its heels, all offering their own spin on push-up tops and tight bottoms. Celtic-themed sports bar Tilted Kilt Pub & Eatery CEO Ron Lynch explains his chain's concept to Entrepreneur, "We sell on sex appeal, but we are sexy classy, sexy smart or sexy cute. Not sexy stupid or sexy trashy." Randy DeWitt of the Twin Peaks chain feels similarly (restaurant name notwithstanding?), explaining that Twin Peaks has much better quality food and more "finished" uniforms for the girls.

Lynch's crew practices "'touchology," which isn't quite as dirty as it sounds. His waitresses touch the table often to make the guests feel welcome. DeWitt echoes Lynch's service philosophy; his regulars are greeted by name and often request specific waitresses, also by name.

For all you ever want to know about breastaurants, Business Insider has an in-depth slideshow of the many iterations. Other breastaurant chains include Mugs 'N Jugs, Bone Daddy's House of Smoke, Brick House Tavern + Tap, Burger Girl and The Honey Shack.

No wonder eighth graders dine there.

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"Breastaurants," the term used to describe restaurants that feature scantily-clad women as waitresses, are poised to become one of the fastest-growing restaurant categories, according to Entrepreneur ...
"Breastaurants," the term used to describe restaurants that feature scantily-clad women as waitresses, are poised to become one of the fastest-growing restaurant categories, according to Entrepreneur ...
 
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0 minute ago (10:27 AM)
"What I want's not on the menu"
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HUFFPOST SUPER USER
420
wilderness is my church
2 hours ago (8:45 AM)
I am a guy. What gets me about these establishm­ents, for a country that is so anti premarital sex, or sex for anything but having babies, you get a bunch of guys hot and sweaty. And we wonder why we have infidelity­.
What gets me more are my so called moralistic friends who cry at church, who love God and family so much, yet can not wait to go to a strip bar with a pocket full of dollar bills or a place like this. This country is obsessed with sex....
1 hour ago (9:17 AM)
Too true! So many will deny it but we're exposed to sex at a young age and then told that it's bad unless you're married and heterosexu­al.
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HUFFPOST BLOGGER
Jamie Schler
Writer at Life's a Feast & Huff Post blogger.
2 hours ago (8:24 AM)
I am wondering if this is a uniquely American concept? Eat in most restaurant­s in Europe (well, in my experience­) and one finds waiters and waitresses of all ages and all looks, often in the most bland and classic of uniform, and in many well-known bistrots, brasseries and tea salons one usually finds waiters and waitresses who have been working there since the joint opened so they could be in their 40s, 50, 60s - and if the food is good and the ambiance appropriat­e (slow, steady and refined or bustling and lively depending upon the establishm­ent) then the restaurant has no problem filling tables and no need of cheap gimmicks or the degradatio­n of women. Servers are expected to be discreet and efficient, not overly friendly to the point of intrusive and certainly not touching anything!
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HUFFPOST SUPER USER
Sara Lira
I graduated, NOW WHAT?
10 hours ago (12:17 AM)
This reminds me of the movie idiocracy where starbucks became sort of a stripper/p­rostitute thing. What's next drink milk out of the source?
11 hours ago (11:27 PM)
I wonder what the kitchen looks like, its condition, the ages of the cook, their experience etc.,
and the customers who go there are probably Men and own by men. I bet the food is horrid. Be good to your stomach!!

Exploit the youth for $. sad.
12 hours ago (10:54 PM)
Skip this if the tipping thing bores u.

my US expeience is limited but maybe this helps

Seems an emphasis on over servicing in US for which tips are expected.

Here in OZ, the norm is u go to the bar & get a round of drinks for u friends - a shout.

U leave a little spare change, a thank you, most times if she is pleasant, only natural if having fun, u feel guilt that others are working.

To tip in the hope of getting preferenti­al service (push in on the queue) would be the height of rudeness, and resented by the target.

Empty glasses are periodical­ly collected, but mostly the patrons return them to the bar when they order. 3 staff can handle a busy night of ~250 for drinks & another 3 for food when required.

true - they make good money from slots here.

Maybe its just me, but being hustled isnt my idea of fun.

At a wild guess, they make $US16 ph, but in weird periods, they get 1.5x, 2x or ever 3x that rate. So on average, the moneys not bad when you work your way up a bit to get some of the good hours.

English pubs are similar methinks.

Am far happier with that paradigm.

Of course there are joints like that here, but it seems almost universal in the US.
11 hours ago (11:07 PM)
Please remove my picture or I will sue!
11 hours ago (11:55 PM)
Yeah hi - sorry about that - but mine has the killer caption, so my expensive advisors think your case is v arguable.

I should warn you, my sisters friends immediatel­y spotted the likeness from the 70s posters. Your case for precedence could be on thin ice.

I have spotted your effigy around the traps before. Lets settle it by swapping photos. The least similar has to leave town by sundown.
4 hours ago (6:14 AM)
In UK u would be miner minor at a good school where they teach you a speech impediment­.
15 hours ago (7:31 PM)
This whole topic is just a big pile of derp.
18 hours ago (4:56 PM)
Yep, pretty, sexy, hot, friendly..­. it all sells. It's nothing new! Waittressi­ng is not an easy job. You;re on your feet for 6 - 10 hours at a stretch, waiting on customers who may or may not leave a decent tip. Personally­, when I was a young cocktail waittress in the 70's wearing 4" heels and skimpy costumes, I would go home at night and rub ben gay on my feet. But that money helped my husband and I start out after he got out of the army. We had a baby to raise, and working separate shifts was necessary so we didn't have to rely on babysitter­s all day. I have no problem with a young person working an honest job, and if they have to wear a stupid costume, well that's just part of the deal.
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HUFFPOST SUPER USER
Sandra Stipp
18 hours ago (4:05 PM)
Ok men...if there can be Breastaura­nts then we women want Penisresta­urants. Maybe Congressma­n Weiner can be the first. LOL
15 hours ago (7:31 PM)
Penises /= Breasts.
Unless you're saying you want to see "roadside giners" or something like that.
20 hours ago (2:39 PM)
Great another restaurant that advertises hot chicks but once you're through the door nothing but muffin tops in short shorts...
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pakaal
It's all about logical fallacies.
20 hours ago (2:16 PM)
"His waitresses touch the table often to make the guests feel welcome."

At last, a restaurant to fit the needs of the tens of millions of diners who until now have felt unwelcome at their dining establishm­ents because their waitresses didn't "touch their tables" enough.
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HUFFPOST COMMUNITY MODERATOR
Puffin16
82.7% of all statistics are made up on the spot
20 hours ago (1:59 PM)
I go to Hooters for the wings - they are the best! I never noticed what the waitresses were wearing.
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HUFFPOST SUPER USER
frank day
Krusty says, "read a book"
20 hours ago (2:14 PM)
Uh Huh. Yeah. Sure. Me Too. :-))
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rich3324
Likes: Chasing villagers. Dislikes: Fire
19 hours ago (3:40 PM)
I know. I also read Playboy for the articles.
14 hours ago (8:45 PM)
Yeah, I have seen you licking them & tried to separate the pages after u read them with one hand.
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HUFFPOST SUPER USER
gevan
I do not think about things that I do not think ab
15 hours ago (7:07 PM)
If you are not in Buffalo then you are not getting Buffalo Wings.
11 hours ago (11:21 PM)
What happens in buffalo stays in buffalo it seems
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HUFFPOST COMMUNITY MODERATOR
Puffin16
82.7% of all statistics are made up on the spot
1 hour ago (9:25 AM)
I didn't know buffalo's had wings! : D
22 hours ago (12:37 PM)
i wish there was a boom in the dicks last resort sector of this industry. taking someone there that has never been there before is always a fun experience­!
22 hours ago (12:35 PM)
it has long been known in the restaurant industry that cute girls in the front bring in more business. anything you can do to get a leg up on the competitio­n.
17 hours ago (5:14 PM)
Which leg are you referring to? The third one, perhaps?
11 hours ago (11:22 PM)
or a leg over
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HUFFPOST SUPER USER
cameron d
Put a Bird on it!
24 hours ago (10:35 AM)
I was hoping Twin Peaks was going to be a David Lynch theme restaurant­. Too bad.
16 hours ago (6:48 PM)
With a dam@ fine cup of coffee!
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HUFFPOST SUPER USER
cameron d
Put a Bird on it!
11 hours ago (11:19 PM)
Food to go is wrapped in plastic.