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Olympics TV Rights: NBC Retains Rights For Four More Games

Nbc Olympic Tv Rights

By STEPHEN WILSON   06/ 7/11 01:10 PM ET   AP

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LAUSANNE, Switzerland -- Officials with knowledge of the decision say NBC has retained the U.S. Olympic television rights in a four-games deal through 2020 worth more than $4 billion.

The two officials spoke to The Associated Press on condition of anonymity Tuesday because the decision has not yet been officially announced by the International Olympic Committee.

NBC won a three-way bidding contest against ESPN and Fox.

It will have exclusive rights to the 2014 Winter Games in Sochi, Russia, the 2016 Summer Olympics in Rio de Janeiro, as well as the 2018 Winter Games and 2020 Olympics, whose sites have not yet been chosen.

NBC has broadcast every Summer Olympics since 1988 and every Winter Games since 2002.

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LAUSANNE, Switzerland — NBC retained its hold on U.S. Olympic television rights Tuesday in a four-games deal through 2020 worth about $4.4 billion, defeating rival bids from ESPN and Fox, offici...
LAUSANNE, Switzerland — NBC retained its hold on U.S. Olympic television rights Tuesday in a four-games deal through 2020 worth about $4.4 billion, defeating rival bids from ESPN and Fox, offici...
 
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anthonytaurus
9 minutes ago (11:44 AM)
NBC won a three-way bidding contest against ESPN and Fox.

ESPN, a channel that everyone doesn't get.

Fox! That's like selling your soul to the devil.

NBC is the obvious choice even if they were offering less money in the long run.
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plzchuteme
5 hours ago (6:54 AM)
This is dreadful news. Are they deaf at NBC? I don't know anyone personally­, and the posters here back it up, that praise the NBC coverage in either concept or content. I don't know how, or why they do it, but they can take something that is inherently compelling (a sporting competitio­n) and suck the very life out of it. Bob Costas is the main sucker, but he has plenty of help. The man is insufferab­le.
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MDCambridge
16 hours ago (8:04 PM)
It's too bad that NBC won it again.

After watching the Olympics in the UK, I discovered that in the US, we do not get to see most of the Olympics. In the UK, all sports are aired, if not live, on alternate channels.

The television rights to show the Olympics should carry the responsibi­lity to actually show the different venues, not the fluff.
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HUFFPOST SUPER USER
Erik Corbett
20 hours ago (3:35 PM)
Was really hoping ESPN would get it even though I don't get ESPN. Hopefully they would've cut down on the human interest crap and show the events. Looks like 16 more years of getting results online and streaming what I want to watch. That is the future of TV anyway I guess. Also looks like 16 more years of absolutely no Paralympic coverage in the States too.
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warghul
23 hours ago (1:16 PM)
Yeah this is great news if you enjoy human interest stories, interviews with athletes you've never heard of and "stories of triumph and tragedy" as narrated by Bob Costas.

Of course, if you like watching Olympic Sports, this is terrible news of the worst kind. I suppose the dim possibilit­y exists that NBC will finally figure out that they could easily double their ratings if only the would actually show more than 5 continuous minutes of sports coverage uninterrup­ted by commercial­s, but I won't count on it.
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Christopher Earle
23 hours ago (12:24 PM)
NBC has the worst Olympic Coverage Ever, not to mention biased, I'm tired fo having to watch delayed races in track & field while they show curling and diving Live it ludicrous
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Bude
My brain hurts.
09:25 AM on 6/08/2011
At 20 days of telicast per Olympic that comes to about $54 million a day.
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greyK
08:56 AM on 6/08/2011
cool.
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DanoX
02:54 AM on 6/08/2011
BOOOOOOOOO­OOOOOOOO!!­!! NBC Olympic overage is awful!!! Thank God I'll be in England during the Olympics!
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French Toast
Eat me.
09:53 PM on 6/07/2011
NBC's coverage is abysmal. I would not watch it on Fox. ESPN would cut out a large section of viewers unless they went official stream crazy.

So really there was no winning regardless­.
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GTRich2004
08:29 PM on 6/07/2011
oh joy, looks like I'll be streamng it from various sites on the Internet agian.
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Warren Lauzon
06:51 PM on 6/07/2011
Maybe this time around they will only lose around $200 million per season. Or maybe more.
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Paul The Octopus
06:33 PM on 6/07/2011
Terrible.
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datenutloaf
What can I say......?
06:16 PM on 6/07/2011
Good.

Wouldn't watch if FOX got it.
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grailknight
06:11 PM on 6/07/2011
This is terrible. NBC's Olympic coverage, when they actually cover an event only shows those events that Americans win. Back in the day when Jim MacKay anchored ABC's coverage, it was truly Olympian.
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