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Harlan Ellison -- Pay the Writer youtube.com
A memorable (and timely) rant from the upcoming feature documentary...
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Advanced copywriting training opportunities?
Does anyone have any good suggestions for advanced copywriting training? SEO, etc. I've been a copywriter for about 15 years, but I'd...
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How to Write Well: The World's Simplest Formula | Corporate Writer... corporatewriterinsider.com
Good writing is the skill of expressing compelling thoughts clearly. Copywriter Michael Masterson offers a simple formula to help corporate writers sell more.
Ipsissiam Verba
Even in death, great writers practice economy. The headstone of journalist-historian Cornelius Ryan reads “Reporter.” Author Wilfrid Sheed, who died last week, asked that his headstone read as follows: “He wrote a few good sentences.” A lesson for the living.
dotCommonweal » Blog Archive » ‘He wrote a few good sentences’ commonwealmagazine.org
A blog from Commonweal Magazine's editors and contributors, including Paul Baumann, Lawrence S. Cunningham, David Gibson, Cathleen Kaveny, Joseph A. Komonchak, J. Peter Nixon, Margaret O'Brien Steinfels, and others.
Negativity in Advertising - What's your take?
I'd like to hear what you think about negativity in advertising. I don't mean attack ads that focus on negative aspects of the competition. I mean focusing on or leading with a problem rather than simply delivering the solution.
For example, a radio ad for a career-training ...
Copywriter's Guild is now an open group
I am pleased to announce that, as the owner of this group, I have just switched us to an open discussion group. All future discussions will be fully visible, searchable, and shareable on the Web. All past discussions are now closed in a members-only archive. I look forward to ...
portfolio@janetheersema.com cargocollective.com
portfolio@janetheersema.com...
Is it appropriate to use an "internal" testimonial?
I'd like your opinion on a conversation I just had with a client:
The background:
My client's company has had a contract with a larger company for about five years. Now, that contract is coming up for tender. My client is worried that the larger company won't necessarily ...
Writer's Digest Questions and Quandaries - I Could Care Less or I Couldn't Care Less? blog.writersdigest.com
Dasblog tool. Welcome to my Blog. The opinions expressed herein are my own personal opinions.
What Freelancers Can Teach Businesses
I think sometimes freelancers don't realize that beyond our listed services, we can also offer a learning experience our clients appreciate as well, whether the business is a start-up or well-established company.
What lessons have you seen come out of discussions with ...
What A Freelancer Can Teach You About Your Business | Deliberate Ink deliberateink.com
Learn and relearn some new things about your business when you hire a freelancer.
Which Sales Message Works Best: Stats or Stories? | Corporate Writer... corporatewriterinsider.com
Which sale message works best: one from the heart or from the head? Don't answer so fast. The real answer may surprise you...
Is Corporate Writing Getting Dumber? | Corporate Writer Insider corporatewriterinsider.com
Do not use words, which are nearly absent in our daily conversation. Sage advice indeed, from one of the many writer's blogs on the Web these days. But, there's one tiny problem that turns this writer's intent upside down. Do you...
The #1 Way to Win More Corporate Writing Clients | Corporate Writer... corporatewriterinsider.com
Not one in 100 corporate writers knows this secret. But those who do will beat other corporate writers for more work every time. It's simple, but effective.
Do you have these? What have you done to tie off your almost-working relationships?
Firing The Almost-Client thewmfreelanceconnection.com
Much has been said and written about firing clients. But we seldom hear or read about how to deal with the "almost-client." They come in varying flavors, like "definitely-be-in-touch-soon," "discussing-with-the-team," or even "that-
I recently wrote an artilce for SiteProNews called In Defense of the Copywriter. This was in response to an article that encouraged...
Anyway, SiteProNews turned the article into a video/cartoon. Enjoy!
In Defense of the Copywriter | SPNVideos: 40 Channels of Webmaster... videos.sitepronews.com
30 Social Media Predictions From 30 Social Media Pros | Social Media... socialmediaexaminer.com
2011 social media predictions: viewpoints from Social Media Examiner's writers to help you navigate the ever-changing social media jungle
Advanced copywriting training opportunities?
Does anyone have any good suggestions for advanced copywriting training? SEO, etc.
I've been a copywriter for about 15 years, but I'd like to continue to "sharpen the saw." Looking for any suggestions fellow writers may have regarding conventions, seminars, etc.
Thank ...
Sr. Copywriter linkedin.com
The Copywriter plays a key role in Prosper, Inc.’s marketing department by writing powerful headlines, engaging marketing messages and compelling calls to action for our online direct marketing lead generation services. There is...