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Victoria M. DeFrancesco Soto
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Victoria M. DeFrancesco Soto is an Assistant Professor of Political Science at Northwestern University and a Faculty Fellow at Northwestern’s Institute for Policy Research. Dr. DeFrancesco Soto received her Ph.D. from Duke University in 2007.

Dr. DeFrancesco Soto’s research focuses on race and ethnic politics, immigration, and campaigns and elections. Her academic research has been widely published in scholarly journals and edited volumes. Her research and teaching portfolio, links race and ethnicity with political psychology to understand how ‘cognition’ and ‘affect’ shape how individuals process information in dynamic political environments.

Dr. DeFrancesco Soto also brings public opinion expertise to understand presidential elections. Presently Dr. DeFrancesco Soto is examining how the 2008 presidential campaign ads shaped public opinion and vote choice. In this analysis, she applies an Integrated Marketing Communications (IMC) approach to understand how ethnically targeted ads influence political choice. In 2008, Dr. DeFrancesco Soto was Northwestern’s University principal investigator for the Big Ten Battleground Poll, a public opinion survey of voters for the 2008 Presidential Election.

In the media sphere, Dr. DeFrancesco Soto regularly contributes to national media outlets. In 2008, she served as a primary expert and analyst for CNN en Espanol’s 2008 Presidential Election coverage. She has also been featured on the Today Show and NPR.

Blog Entries by Victoria M. DeFrancesco Soto

Rick Perry: Fred Thompson and Barry Goldwater's Lovechild

56 Comments | Posted September 1, 2011 | 04:36 PM (EST)

Texas Governor Rick Perry is a Marlboro man -- tough, rugged and handsome. While he may be the strong type, he is not the strong and silent type. Rick Perry does not keep his thoughts to himself, and those thoughts are most definitely unfiltered. Perry is part Hollywood tough guy...

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Perry and the Blues Brothers: On a Mission From God

28 Comments | Posted July 26, 2011 | 12:40 PM (EST)

Like the Blues Brothers, Texas Governor Rick Perry is on a mission from God. Elwood Blues pleaded "Our Lady of Blessed Acceleration don't fail me now" and now Perry is pleading "Our Lady of Blessed Social Conservatism, don't fail me now." Both men put their faith in the driver's seat....

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The GOP 2012 White Flag Strategy

44 Comments | Posted July 8, 2011 | 06:05 PM (EST)

The GOP is the party of business and financial investments. This prowess might just translate into deciding to forego a risky investment, the 2012 presidential election. The fractured Republican field, together with Obama's fundraising freight train, may lead Republican donors to simply raise the white flag and wait it out...

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Latino Love: Bush v. Perry

2 Comments | Posted June 10, 2011 | 03:13 PM (EST)

Rick Perry is no George W. Bush. They may share the cowboy boots, but their similarities are only leather deep. The most striking difference between Perry and Bush is their relationship with Latinos. Bush had a lot of Latino love and that love pushed him over the edge in the...

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Arizona's SB 1070 Paper Anniversary

Posted April 26, 2011 | 10:26 AM (EST)

On April 23, 2010 Arizona Governor Jan Brewer signed into law SB1070. From that moment on, Arizona and the rest of the country solidified its hard swing to the right. The Arizona law provided a corner stone to the national Tea Party movement and an all-encompassing anti-immigrant mood....

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Bachmann Is Not a Poor Man's Palin

Posted February 7, 2011 | 04:38 PM (EST)

Side by side, Sarah Palin appears more polished and media savvy than Michelle Bachmann. Palin's outfits are sharper and her social media outreach is one of the best there is. However, not too long ago, Palin was a little rough around the edges. The McCain campaign essentially pulled a What...

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The 2010 Negative Ad Rodeo

Posted October 27, 2010 | 04:22 PM (EST)

Eight seconds is all that stands between a bull rider and his prize belt buckle. If they can ride that nasty bull without getting bucked off before the eight-second buzzer then they are in the clear. Campaigns are a lot like bull riding. Survival depends on being able to hang...

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Race Baiting Rumblings

Posted August 31, 2010 | 10:48 AM (EST)

At an explicit level, Glenn Beck's "Restoring Honor" rally did not have anything to do with race. At a symbolic level, "Restoring Honor" was ripe with racial meaning. Various elements of the event were subtly but intimately interlaced with racial innuendo.

The date itself, the anniversary of Martin Luther...

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Señorita Palin's Cojones

Posted August 17, 2010 | 02:31 PM (EST)

Sarah Palin's cojones outburst had nothing to do with President Obama, or Arizona Governor Jan Brewer, or immigration for that matter. It was quite simply all about Sarah. It was about Sarah Palin's long-term image construction project where she simultaneously fosters feminine and masculine stereotypes.

Since bursting onto the...

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FLOTUS' Flub

Posted August 10, 2010 | 01:16 PM (EST)

Michelle Obama has been so likeable because she reminded ordinary American women of themselves. She was a working mom, grew up in a blue-collar household, and didn't let her husband get out of line. Her preference for J. Crew over Prada said it all.

Up until her vacation to Spain...

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Governor Brewer's Happy Dance

Posted July 29, 2010 | 03:36 PM (EST)

Arizona Governor Jan Brewer is a happy woman. The ruling yesterday is a political Godsend for the governor and the state's slate of staunchly anti-immigrant Republican candidates. The rationale behind the drafting, passing, and signing of S.B. 1070 was that the Federal government was not doing its part in regulating...

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America's Evita? Sarah Palin

Posted July 27, 2010 | 12:07 PM (EST)

At first blush Argentina's Eva Perón and Sarah Palin appear as extreme opposites. Evita is synonymous with the welfare state and big labor. She was and continues to be the face of the populist left. Sarah is synonymous with the Tea Party and the evangelical base. She is the face...

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Utah's Prelude to Anchor Baby Mama Drama

Posted July 21, 2010 | 05:05 PM (EST)

The list distributed last week by an anonymous Utah group providing information on potential illegal immigrants has caused a general uproar - lack of privacy, leaking of sensitive information, suggestions of vigilante justice, etc.

However, the list issue that has received the least attention is the one that will...

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Immigration: Don't Hate the Player, Hate the Game

Posted July 15, 2010 | 02:52 PM (EST)

The Arizona immigration bill is an exemplar of the type of immigration policies that focus on the immigrant. There is not much novel about the Arizona law except that the immigrant, or anyone suspected of being one, is sought out a bit more aggressively.

Immigration Laws following the last...

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