National Geographic Launches Nat Geo Mundo,
New Network For Multi-Generational
And BiculturalU.S. Latinos

New Spanish-Language Nonfiction Entertainment Network
Will Feature Never-Before-Seen Original Content for U.S. Hispanic Audiences
As Well as Favorites Including “The Dog Whisper with Cesar Millan”

New York, NY – April 4, 2011 – National Geographic Networks and Fox Networks announced today the July 1 launch of Nat Geo Mundo, a nonfiction entertainment network for U.S. Hispanics that will feature high-quality original programming involving nature, science, culture and history.  Nat Geo Mundo will be the latest contemporary extension of the National Geographic Society, which has been inspiring people to care about the planet since 1888.

Shooting with NatGeo Mundo

“Given the growing prominence and sophistication of the U.S. Hispanic communities, we’re proud to have Nat Geo Mundo join its sister networks, the National Geographic Channel and Nat Geo WILD, to offer distinct quality programming, spectacular visuals and trusted information that characterizes all content from National Geographic, regardless of the platform,” said Steve Schiffman, President, National Geographic Networks U.S.

Cesar has lunch with the crew.

While many Spanish-language networks simply translate English-language content for a Spanish-speaking audience, Nat Geo Mundo programming will be predominantly a combination of shows from the National Geographic Channel in Latin America that have never aired in the U.S., as well as newly commissioned and acquired original series and specials, complemented by National Geographic Channel favorites repurposed for a Hispanic audience.  Some highlights will include “Out of This Mundo: Originals,” Latin American and global content from National Geographic Channel International’s regional networks; “Nat Geo Planet,” a block of shows that “inspires people to care about the planet” with information that specifically affects the Latino community; “Phenomenal,” a series that takes viewers inside natural disasters such as earthquakes and storms; and “Animals Amongst Us,” engaging stories about the extraordinary bond between humans and animals.  Viewers of Nat Geo Mundo will also see translations of favorite shows including “The Dog Whisperer” with Cesar Millan, “Mega Estructuras,” one of National Geographic’s all-time highest rated series featuring tours of engineering feats, such as the new congress building in Mexico City; and high-end specials like “In the Womb.” 

“Nat Geo Mundo will seek to inspire U.S. Latino families in their pursuit of prosperity, by expanding their horizons through entertainment about the world that surrounds them,” said Hernan Lopez, President and CEO of Fox International Channels, who will oversee Nat Geo Mundo in addition to FOX Deportes, the top-rated Spanish-language sports network in the U.S. and Utilísima, a recently launched lifestyle network for U.S. Hispanic women.  “Nat Geo Mundo will providehundreds of hours of top-notch Spanish-language programming foratino families who want smart and innovative entertainment.”

National Geographic is one of the most trusted sources of information about the world that surrounds us.  For the past three years, National Geographic Channel has received the most Emmy nominations for excellence in news and documentaries among all ad-supported networks.  Home to some of the world’s most respected personalities, scientists, and thinkers, National Geographic inspires people to care for the planet.  And as the world’s leading organization in pushing the frontiers of exploration, it has paved the way for many of the world’s scientific discoveries. 

Nat Geo Mundo has commitments to launch in more than four million homes this year through Cox, DISH Network, and Verizon FiOS. Fox Global Networks, a unit of Fox Networks, manages the affiliate sales and marketing for Nat Geo Mundo, FOX Deportes, Utilísima, and Baby TV.

“These sophisticated consumers want high-quality content, and they will not pay attention to programming with secondary production values merely because the program is in Spanish,” explained Sean Riley, Senior Vice President, Fox Networks, who oversees the distribution efforts of Fox Global Networks.  “Our goal is to create a one-stop shop for distributors that will enable them to better serve this fast-growing and crucial segment.”

CONTACT: For more information or to arrange an interview with a Nat Geo Mundo spokesperson, please contact:

Russell Howard
National Geographic Channels
rhoward@natgeotv.com

William Bell Murillo
The Jeffrey Group
wbell@jeffreygroup.com
202-912-6652

About Nat Geo Mundo
Launched in 2011, Nat Geo Mundo is a nonfiction entertainment network that features high-quality original programming involving nature, science, culture and history.  A joint venture between Fox Networks Group and National Geographic Ventures, the mission of Nat Geo Mundo is to inspire U.S. Latino families by expanding their horizons through entertainment about the world that surrounds them. Nat Geo Mundo is a contemporary extension of the National Geographic Society, which has been inspiring people to care about the planet since 1888.

About Fox Networks Affiliate Sales and Marketing
Fox Networks Affiliate Sales and Marketing is a unit of Fox Networks Group (FNG) and includes 37 domestic programming services in which FNG holds interests. Together these networks reach more than 550 million subscribing television homes and represent one of the media industry’s largest and most diverse programming groups. Fox Networks Sales and Marketing  distributes FX, National Geographic Channel, Nat Geo WILD, Fox Reality Channel, Fox Movie Channel, FUEL TV, FSN and 19 regional cable sports networks, SPEED, Fox Soccer Channel, Fox Soccer Plus,, Fox College Sports, FOX Deportes and the Big Ten Network (co-venture with the Big Ten Conference).  FNG also includes the FOX broadcast network, Fox Digital Media, and Fox Sports Enterprises, which manages interests in sports franchises and leading statistical information provider STATS, LLC. Fox Global Networks, a unit of Fox Networks, manages the affiliate sales and marketing for Nat Geo Mundo, FOX Deportes, Utilísima, and Baby TV.