Insights
A major tremor shook the Web in February when news broke
that AOL agreed to buy the content-heavy Huffington Post for a cool $315
million.
In the weeks since, an industry consensus seems to have
developed on the merger motive: AOL’s
desire to boost its waning online influence by acquiring...
By Eric Gilbertsen, VP Account DirectorWe know that search has changed human behavior. Nearly every hunt for answers starts with Google, Yahoo or Bing. It’s where we go before making a purchasing decision, starting a research paper or finding a good Chinese restaurant.Behind these queries are users...
