UNICEF

To make the U.S. Fund for UNICEF annual holiday campaign sparkle online, we created a digital snowflake that, when enlarged, shows the names of individual sponsors on the crystals that make up the beautiful twirling graphic. 

Challenge: Provide a strategic redesign to maximize the site's efficacy as a marketing and communications tool, visual quality and ease of use. When the site re-launched, 38 other UNICEF National Committees recognized that the U.S. Fund set the standard for online marketing and communications. 

US Fund sought to entertain, educate, and activate young people (6-11) to gain their support. Our interactive World Heroes game allowed users to adopt an identity and deliver aid in five countries in need. We made it easy to spread by email; Cartoon Network promoted it heavily. 

UNICEF came to us when he realized it wanted and needed the same level of thought and expert implementation for its MySpace page as its Web site. Our design earned accolades, and more importantly, results: Friends increased 40% to 26,000 in just five months. 

What does it mean to Trick-or-Treat for UNICEF in this digital era? Virilion joined with the U.S. Fund for UNICEF to re-imagine the organization's flagship campaign with shareable Web site content and a spread-the-message campaign on the new Trick-or-Treat for UNICEF MySpace page.