Download Fall 2011 Schedule

Program Description:
The Georgetown University Certificate in Franchise Management program focuses on critical success factors for franchisees and emerging trends in the franchise industry.  Participants gain critical insight, practical knowledge, and analytical skills required to succeed in franchising. The program combines experienced faculty with focused case studies and expert guest speakers from a wide variety of industries. The courses are also designed for franchise professionals working towards achievement of the Certified Franchise Executive (CFE) designation from the International Franchise Association (IFA).  Program partcipants receive 900 CFE credits toward the CFE designation awarded by the IFA.

Program Highlights:

• We are providing a custom Franchise Management Certificate program for the Safeguard Business Systems franchise support team in Dallas, TX.  Does your team need the latest in franchise education?  Contact us to plan a custom program for your team. - August 2011
• Churches, Rec Centers Could Be Next Hot Market - Ben Litalien, QSR, March 2011 
• Battle of the Brands: How Franchising is Firing Up Two Retail Giants - Ben Litalien, Convenience Store/ Petroleum, July 2009

Designed For:
The program is ideal for professionals seeking comprehensive insight into the franchise community including entrepreneurs, current and prospective franchisees, non-profit organization managers, and suppliers to the franchise community. It is also designed for consultants and analyst covering the franchise industry or local government officials seeking to attract business development in their communities.

National franchise organizations that have sent executives to the program include:

• Berlitz
• British Petroleum
• Buffalo Wild Wings
• Express Personnel Services
• Exxon Mobil Corporation
• Kiddie Academy
• Oreck
• Red Mango
• Safeguard Business Systems
• Shell Oil Company
• Snap-on Tools
• Sylvan Learning Centers

Objectives:
Program participants will:

• Explore critical success factors for managing a franchise
• Discover emerging trends in the franchise industry  
• Develop insight, practical knowledge, and analytical skills required to succeed in franchising

Structure:
The program offers a unique format designed for working professionals.  Each course is three consecutive days or 21 hours each. The two courses are: (1) Building Blocks of Franchising and; (2) Managing a Franchise Business. The courses should be taken in sequence in the same semester. Completion of the two courses results in the Certificate in Franchise Management from Georgetown University. Course details are available by clicking the links below.

Program Deliverables:
The program is designed to maximize the transfer of knowledge on franchising with a combination of lecture, case studies and expert guest speakers. Participants will work in small groups to analyze case studies and present their analysis for instructor and peer review.

Prerequisites:
Participants in the certificate program must have a four-year degree or extensive experience in lieu of a degree.  A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program.  Any requests for exceptions to these requirements must be made in writing to the program director at CCPE.

Tuition:
The tuition for each course is $1,250.00. It is strongly recommended that participants complete both courses in one term. The total cost of tuition is $2,500.00 for the certificate program. Tuition payment is due at the time of registration.

Registration:
This is an open enrollment program so no application is required.

More Information:
For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to ccpebusiness@georgetown.edu or call 202.687.7000. Participants may also be interested in individual management courses.