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Macy’s, Inc., through its subsidiaries, operates department stores throughout the U.S. Its flagship store in Herald Square in Manhattan has been called the world’s largest store since 1924, though it actual ties London’s Harrods in selling space size. In addition to its retail and online outlets, Macy’s is famous for its annual Thanksgiving Day Parade.
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Maddie's Fund, which supports private animal shelters, was established by David Duffield and his wife, Cheryl. Additionally, Duffield, a software entrepreneur, gave to a private elementary school this year and recently funded a nanotechnology research center at Cornell University. David and Cheryl Duffield were named to BusinessWeek’s 2008 list of the 50 Top American Givers, which recognizes the most generous U.S. philanthropists.
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The magazine industry is being shaped by forces largely outside its control, from technology and demographics to economics. Are magazines dead? Are they about to make a roaring comeback? We'll chronicle the action.
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Magazine marketers must move beyond selling “x savings off the cover price” to promoting the range of offline and online content that is available. The battle is no longer against price exclusively, but about the relationship between value and time. Brand positioning must address the time/value equation.
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The developing economy of Malaysia is creating some business interest in the region.Malaysia business tracks the growth and development of Malaysian economy and business, including discussion on the best industries and outsourcing capabilities in the country.
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Managed care refers to a variety of techniques intended to reduce the cost of providing health benefits while improving the quality of care. Managed care organizations use these techniques or provide them as a service to other organizations. With healthcare top of mind these days, this topic will cover the latest developments in managed care.
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Managed print services are helping firms to save costs, reduce their carbon footprint, and even improve basic business processes. This process of outsourcing the hardcopy fleet (printers, copiers, faxes, and multifunction devices), implementing document workflow and document management services is having a significant impact on one of the "last bastions of uncontrolled spending." Major corporations like Dow, Nuvera, and others are seeing positive gains from managed print service programs.
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Management ideas can range from the fabulous to merely fads. In this topic, we'll follow new management trends and ideas from business schools, consultants, and corporate insiders, paying close attention to whether, and how such trends and ideas are being applied.
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As with most things, the rules governing real estate in Manhattan are different from elsewhere. To help investors and observers stay on top of this high-stakes game, here's a compendium of news and opinion on the deals and developments influencing the market in the Big Apple.
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Marathon Oil Corp. through its subsidiaries, engages in the exploration, refining, marketing, and transportation of liquid hydrocarbons, natural gas, and other petroleum products worldwide. It operates in four segments: exploration and production; oil sands mining; refining, marketing, and transportation; and integrated gas. The company was founded in 1887. It was formerly known as USX Corporation and changed its name to Marathon Oil Corporation in 2001.
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The Marcus Foundation was created by Home Depot co-founder Bernard Marcus. Legacies of the Marcus Foundation include Atlanta's $290 million aquarium, the Marcus Institute for children with disabilities and learning disorders, Autism Speaks, and a state-of-the-art bioterrorism unit at the Centers for Disease Control & Prevention. Bernard Marcus was named to BusinessWeek's 2008 list of the 50 Top American Givers, which recognizes the most generous U.S. philanthropists.
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Marguerite Hoffman, chairman of the family business Custom Food Group, supports the arts and social services in Dallas and science initiatives at Harvard. In 2008 she has given to an organization in Africa that helps prevent the spread of AIDS, and she has supported art and education in Dallas. Marguerite Hoffman was named to BusinessWeek’s 2008 list of the 50 Top American Givers, which recognizes the most generous U.S. philanthropists.
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Market bottom covers the speculation of when the stock market has hit bottom, often referred to calling the bottom. Has the stock market hit bottom or is this a false bottom? In recent months, and in months to come, calling the bottom of the market has become the hobby of many. But can anyone get it right?
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A market economy is based on the power division of labor in which the prices of goods and services are determined in by supply and demand. In reality, though, market economies in their true form cannot exist. Instead, you have some regulation by governmental and/or societal forces. This topic covers the latest news and information market economies.
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Market Intelligence (MI) is the information relevant to a corporation’s market, gathered and analyzed to ensure accurate decision-making in determining market opportunities, penetration strategies, and development metrics. Market intelligence covers how companies use existing sources of information to understand what is happening in their marketplaces, what issues exist, and where the potential lies.
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Market Research 2.0 takes advantage of new web and social networking technologies and capabilities to expand the horizons of traditional market research. MR 2.0 allows for much faster response, more efficient dissemination of information, and tapping a more focused audience, which makes consumers respond in new and meaningful ways.
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Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.
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Globalization, fast-changing consumer tastes, and increased competition lead to new, complex marketing challenges that call for new thinking and solutions. This topic covers leadership-oriented, collaborative ideas might assist marketers to approach these challenges with fresh thinking.
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Marketing innovation covers how the industry is evolving in the face of new technology and ways of communicating. This topic covers the new innovation in marketing from new tools to how people rethink how to get their messages out.
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A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.
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More and more companies are targeting their marketing toward the Latino market in the U.S. The Hispanic population's buying power was estimated at $798 billion in 2006 and is expected to surpass $1 trillion by 2011.
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Marketing to moms has become a hot topic as companies become more focused on their primary target audiences. In many cases, moms tend to be the primary decision maker and consumer of goods and services for themselves and their families. Moms are now the super consumer and marketers and agencies are taking notice. This topic is dedicated to sharing information and debating effective marketing strategies for reaching moms in a meaningful way.
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The women's market is attracting more and more attention these days. Women either buy or influence more than 85% of the goods and services in the U.S., and they are actively connecting online, today. Marketers and brands are eager to engage them. The way to do that is not always as simple and easy as one may think. Learning the ins and out of marketing to women is key in today's digital world. This topic tracks the latest trends in marketing to women.
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Marriott International, Inc., is a worldwide operator and franchisor of value and luxury hotels. Marriott is one of the world’s leading hoteliers with nearly 3,000 operated and franchised properties in more than 65 countries. The Marriott chain includes full-service brands like the Renaissance Hotels and its flagship Marriott Hotels 7 Resorts, as well as the affordable Courtyard and Fairfield Inn. Marriott also owns the luxury Ritz-Carlton chain.
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Brigham Young University's college of business became the School of Management in 1975. The school was named for Marriott Corporation founders J. Willard and Alice S. Marriott in 1988. The Marriott School is housed in the N. Eldon Tanner Building, a seven-story, 120,000 square foot, granite building located on BYU campus in Provo, Utah. Approximately 1,900 undergraduate students and 1,100 graduate students are enrolled in the Marriott School.
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Beautiful weather and Hollywood glitz aren’t the only reasons to attend USC’s Marshall School of Business. After a drop in the rankings led to a program overhaul in 2005, Marshall is well on the road to recovery with a new dean, James Ellis, at the helm. Students here are exposed to a cutting-edge curriculum. The first-year grounding covers business fundamentals and includes nine days of study abroad, while second years study a functional concentration and industry “vertical.”
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The Mason School of Business prepares the next generation of business leaders with a personalized education that emphasizes real world business experience. It’s located at The College of William and Mary, in Williamsburg, Virginia, the second-oldest college in the U.S. and a “Public Ivy” -- one of only eight in the nation. Mason’s new business school building is slated to name in October 2009, named for healthcare management entrepreneur Alan B. Miller.
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Globalization abounds, but people are still interested in local business and how to keep their states competitive. This topic cover business in Massachusetts, with news on both core and growth industries.
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While the Massachusetts real estate market suffers from similar trend to the overall U.S. market, it has its own challenges and perks as well. This topic covers everything going on in the Massachusetts real estate market, including news, events, and tips on buying and selling.
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MassMutual Financial Group is a global organization of companies that provide financial services, including life insurance, annuities, money management, and retirement planning. Its flagship firm is Massachusetts Mutual Life Insurance Company. Founded in 1851, the MassMutual Financial Group has 1,200+ offices in the U.S., Hong Kong, Japan, Taiwan, China, Macao, Argentina, Chile, Bermuda, and Luxembourg.
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Materials science, or materials engineering, refers to the development and manufacture of advanced materials used in high technology products. Materials science is an area of growth for products requiring performance improvements that conventional science cannot provide. An example of this is a thin film coating used to provide molecular level performance in mission critical applications. The major companies in this sector are Entegris, Dow Chemical, Rohm and Haas, and DuPont, among others.
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Mattel, Inc. (MAT) is the No. 1 toy maker in the world. Its top-selling line is the Barbie dolls, which accounts for 80% of the company’s revenue. Other Mattel products include Hot Wheels, Matchbox cars, American Girl dolls, Fisher-Price toys, board games, and video game consoles. Mattel also publishes advice and activity children’s books and magazines, such as the American Girl. The company was founded in 1945 and is headquartered in El Segundo, CA.
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Mays Business School at Texas A&M; University educates 4,800 undergraduate, master's, and doctoral students in accounting, finance, information and operations management, management, and marketing. Based in College Station, Tex., the Mays curriculum was developed with input from major corporations with a particular emphasis on core business competencies, communications, international issues, teamwork, and ethics.
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Mazda Motor Corporation, together with its subsidiaries, manufactures and sells passenger and commercial vehicles, and related parts primarily in Japan, North America, and Europe. Its base is in Hiroshima, Japan, and it is part owned by the Ford Motor Company. Mazda offers a range of passenger cars, sports cars, trucks, vans, mini-vehicles, other commercial vehicles, welfare vehicles, and customized vehicles, in addition to selling used cars.
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Admission to a good business school is very competitive: on average 15% of applicants to top MBA programs get in. There are, however, many resources for candidates to better understand the admissions process and their own profile potential, and so enhance their prospects. The MBA admissions topic seeks to aggregate the best information and resources in this field.
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McCallum Graduate School of Business at Bentley University in Waltham, Mass., offers experiential MBA learning such as the financial "Trading Room," a virtual laboratory of world financial markets. The Accounting Center for Electronic Learning and Business Management introduces students to the cutting-edge tools and technologies that have reshaped the accounting profession.
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University of Texas at Austin’s McCombs School of Business is a top 20 MBA program that shines. Half the core curriculum is crammed into the first semester, which frees up the second for electives to prepare students for summer internships, and most of the second year is given over to electives, of which there are more than 100. McCombs’ boasts five concentrations, 13 specializations, and 16 dual-degree programs, including seven with overseas partners, ensuring there is something for everyone.
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McDonald’s Corporation, together with its subsidiaries, franchises and operates McDonald’s restaurants worldwide. The “golden arch” restaurants offer various fast food items, soft drinks, and other beverages at reasonable prices. The company also has a minority ownership interest in the U.K.-based Pret A Manger. McDonald’s was founded in 1948 and is based in Oak Brook, Illinois.
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Georgetown University’s McDonough School of Business offers a truly global brand of business education. With 30% international students, the student body isn’t exactly the United Nations of B-Schools, but the curriculum is another matter. Global business concerns are woven throughout first-year courses, while McDonough's Global Integrative Experience, a required second-year course, lets students focus entirely on one internationally based company.
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The latest happenings at the McGraw-hill companies, including Standard and Poors, Aviation Week, Platts, and JD Powers.
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McIntire School of Commerce is University of Virginia's undergraduate business program, while MBA students attend Darden School. Virginia undergraduates apply for admission during their second year. Third year students take McIntire's Integrated Core Experience (ICE), a curriculum that sharpens core business knowledge and skills. Fourth-year students choose one or more area(s) of concentration: accounting, finance, international business, management, marketing, and information technology.
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McKesson, based in San Francisco, is America’s oldest and largest healthcare services company. It provides pharmaceuticals, medical supplies, and healthcare information technologies. McKesson is the largest pharmaceutical distributor in North America and the nation’s leading healthcare IT company.
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McKinsey & Company is one of the most influential forces in business today. A global management consulting firm, McKinsey advises senior management at leading businesses, governments and institutions. Known as "the best CEO launch pad", the firm is perennially rated as the most desirable employer among MBA graduates. In "The McKinsey Way," Ethan Rasiel provides an inside view on the techniques and culture that have made "The Firm" so successful and admired.
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Measuring advertising effectiveness is important to understanding the extent to which a specific campaign meets a company’s objectives. This is commonly gauged by measuring the effect on sales, brand awareness, and brand preference, among other things. This topic covers the latest techniques and discussions on how to measure your (or your client’s) ads.
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Medco Health Solutions, Inc. is the U.S.’s top pharmacy benefits management company, administering about 550 million prescriptions a year; and through its Accredo Health unit, it’s a high on the list of specialty pharmacy as well. Formed in August 2003, the company was spun-off from Merck & Co. Medco health Solutions’ clients include unions, corporations, HMOs, insurance companies, and federal employees – all of which can fill their prescriptions through a network of nearly 60,000 pharmacies.
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No one seems to shape their industries more than media moguls, whether it's Rupert Murdoch, Bob Iger, or John Malone. What they do and how they think are endlessly fascinating to just about everyone. This topic covers the latest on these media giants.
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Media trends cover the industry and technology trends impacting our business today and going forward. This topic also includes growth projections for users and advertising.
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Medical devices and medical imaging equipment are the tools that save lives. This topic covers companies and articles related to the latest medical device technologies.
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Medical tourism is the practice of a patient "outsourcing" healthcare services to an area outside of his/her home country. Medical travel is becoming more popular, as more people realize its benefits. The main benefits of health tourism include getting the opportunity to travel to an exotic destination and reaping potentially big monetary savings.
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There are a wide range of Medicare supplement plans available to those over the age of 65 as well as those on Medicare disability. Additionally, Congress approved Medicare Advantage plans and prescription Part D coverage during a recent major overhaul of the Medicare program. This topic covers the latest on these plans and how retirees can benefit.
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Notre Dame’s Mendoza College of Business has carved a niche for itself as a religious institution, with ethics playing a role in the MBA program. Opportunities to delve into social entrepreneurship and give back to the community add context to the academics. The new curriculum stresses ideas such as integrative course structure and personal assessments of individual strengths and weaknesses.
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Mercedes-Benz, a Daimler company, is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz has, over the years, introduced many technological and safety innovations that have become common in modern vehicles.
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Merchant services is a broad category of financial services intended for use by businesses, including check, credit card, and debit card processing. This topic will track all of the latest information and innovative solutions surrounding the merchant services industry.
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Merck & Co. Inc. is one of the largest pharmaceutical companies in the world. Drug treating high cholesterol, hypertension, and heart disease are among the company’s best-sellers. Merck also makes a broad range of drugs to treat other therapeutic areas, including Propencia for male pattern baldness; Singulair for asthma, and Fosamax for osteoporosis. Merck also creates vaccines for children and adults, most recently getting FDA approval for its cervical cancer vaccine Gardasil.
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Mergers, acquisitions, spin offs, hostile takeovers, leveraged buyouts, stock swaps, tracking stocks and more.
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Merrill Lynch & Co., Inc. is a global financial services firm headquartered in New York. The company provides investment, financing, insurance, and related services to individuals and institutions worldwide. In addition, Merrill Lynch & Co. provides research services focusing on fundamental equity research, fixed income and equity-linked research, economics and foreign exchange research, and investment strategy research.
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MetLife, Inc. is the largest life insurer in the U.S. In 2001, MetLife was the first insurance company to establish a financial holding company with a nationally chartered bank. Leveraging its distribution channels, MetLife entered the retail-banking arena with the launch of MetLife Bank, establishing an easy and convenient way for MetLife’s customers to realize their financial goals.
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Business in Mexico is affected by more than just the Mexican economy. Free trade, Mexico's industrial competition with Asia, the impact of Mexico's drug war on investment and immigration all play a part in shaping Mexico’s businesses. This topic covers the latest news on business in Mexico.
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MGM Mirage is one of the world’s largest gaming firms, with 20 partially or wholly owned properties, including Las Vegas’ MGM Grand, Luxor, Bellagio, The Mirage, New York-New York, and the Monte Carlo. It also owns casinos elsewhere in Nevada, in Illinois, Michigan, and Mississippi, and it operates the Borgata in Atlantic City through a joint venture with Boyd Gamin. Formerly known as MGM Grand, Inc. and founded in 1986, the company is based in Las Vegas, and is a subsidiary of Tracinda Corp.
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The University of Miami School of Business offers undergraduate business, full-time MBA, Executive MBA, MS, PhD, and non-degree executive education programs. One of 12 colleges and schools at the University of Miami, the business school was founded in 1929 on the university’s main campus in Coral Gables, Fla. It also offers additional locations in Tampa, Florida, Orlando, Delray Beach in Florida, and a campus in the Bahamas (Nassau).
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Michigan is at a crossroads as it deals with the changing automotive landscape and looks to create a more innovative, high-tech, efficient work environment. This topic will explore the many changes taking place in one state seeking to transform its work culture.
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Micro finance in India is increasingly more sophisticated. This topic is to understand the latest in this market space.
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Micro-blogging is the practice of sending brief posts to a personal blog on a micro-blogging Web site, such as Twitter or Jaiku. Micro-posts can be made public on a Web site and/or distributed to a private group of subscribers. Subscribers can read micro-blog posts online or request that updates be delivered in real time to their desktop as an instant message or sent to a mobile device as an SMS text message.
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Microfinance refers to financial services provided to low-income people, usually to help support self-employment. Microfinance can include small loans, savings plans, insurance, payment transfers, and other services that are provided in small increments that low-income individuals can afford. These services assist families in starting small enterprises such as farming. This topic cover the latest new and information on microfinance.
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Microfranchising is a business model that attempts to adapt some of the traditional franchising concepts to small businesses in the developing world. It seeks to provide replicable business plans to small entrepreneurs in developing countries by using methodologies developed in the traditional franchising model. microfranchising attempts to follow in the footsteps of the microfinance and microcredit models in developing countries.
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Since its creation in the early 1970s, the microprocessor has been driving the rate of technological innovation. The pace of performance in microprocessors fuels innovation in other areas by lowering costs and creating new products and service opportunities.
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Microsoft is the largest software company in the world and is reaching further into new businesses as it looks for additional growth.
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Microsoft has finally taken the wraps off the new branding for Live Search, and the final name is Bing
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Microsoft vs.Apple covers the eternal competition between these two legendary companies that has played out in retail stores and through creative advertising. This topic will cover the latest trends in this feud -- from Windows vs. Mac, to Windows Mobile vs. iPhone, to Zune vs. iPod, to Gates vs. Jobs.
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After months of speculation and failed merger talks, Microsoft and Yahoo have come to a deal to partner on Internet search and advertising. The move is aimed directly at search powerhouse Google. The new Microsoft-Yahoo pact provides a lift for Microsoft’s recently search improvements with Bing. This topic covers the latest news and information on the Microsoft-Yahoo deal and what it means for online search and advertising as a whole.
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The American middle class has always been in invigorated by the “American Dream,” which includes job security (or prospects); owning a home; adequate retirement savings; and mobility (an improved life for each generation). As we confront the economic crisis middle class finances are also “under assault.” The idea of the American Dream is central to our capitalist system and is what drives our middle class to great success. What happens to middle class finances if the dream dies?
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The Middle East, especially the oil-rich Gulf, is the world's hottest economic region, shrugging off the economic gloom plaguing much of the rest of the world. Hundreds of billions of dollars in wealth are piling up there each year in countries like Saudi Arabia, the United Arab Emirates, Iran, and Iraq. Money and the Internet are changing the region fast and helping to build huge fortunes and world class companies. But explosive tensions remain over Israel, Iran, Iraq, and the Palestinians.
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The spread of information technology in the region turned the Middle East into major targets for computer vendors. Now, however, technology is integrated into the Middle Eastern region and continues to grow. This topic tracks the latest news on Middle East technology as it continues to evolve and change the way business is done in the area.
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The Middle East telecommunications industry continues to take shape. With the economic crisis looming, some Middle Eastern companies are eyeing acquisitions in the telecom industry. This topic covers the latest news on the Middle East telecom industry, including information on mobile phone penetration and other trends.
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Call them Gen Y, Millenials or Echo Boomers; those born roughly between 1980 and 2000 represent the next significant increase in population growth. They are growing up in a digital age where cell phones, text messaging and a computer are a necessity, not a luxury. Millennial stand to be game-changers in marketing strategies because the digital world is the epicenter of their communications. This topic is to explore, postulate, and report on effective strategies of Millenial Marketing.
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The ability to manage and co-exist with Generation Y or Millennials is vital to how our future workplaces will work. Each generation posing new complications and with Gen Y entering the workforce, companies are looking for ways to manage this new group. Millennials at work includes discussions on how to manage among the diverse generations and work as functional growth units.
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Computer companies are starting to take mini PCs seriously. With a promising outlook for their demand, more and more major players have started to release these small notebooks into the market.
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As the housing market across the U.S. continues to struggle through the recession, individual markets are often a mirror into the long-term outlook. The Minnesota real estate market continues to struggle. This topic tracks market analysis and information pertaining to the real estate market in Minnesota. It also discusses how trends in the state are affecting the overall housing marketing in the U.S.
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According to the most recent data, of all the firms in the U.S., 18 percent are minority owned, and that number continues to increase. This topic covers the news and resources of minority-owned businesses.
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Pivotal events like 9/11 and SOX have fueled the creation of a rapidly growing $60B industry segment: Mission-critical infrastructure lies at the intersection of demand for information intelligence and the constraints of a physical world. Solutions include the 24x7x365 operations of "critical facilities", from fully redundant, secure data centers for corporations and government, to the sophisticated environmental conditions of high tech manufacturing plants, clean rooms, and pharmaceutical labs.
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Mitsubishi Corporation operates as a general trading company worldwide. It operates through six segments: New Business Initiative, Machinery, Chemicals, Living Essentials, Energy Business, and Metals. Mitsubishi has a joint venture partnership with Lithium Energy Japan that develops, makes, and sells lithium-ion batteries for use in electric cars and for other applications. It also has a joint venture partnership with Daewoo Motor Sales Corp. for the sales operations in South Korea.
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The mobile advertising market is expected to generate revenues ranging somewhere between $1bn and $24bn within four years. There are few proven models of what a mobile advertising campaign should look like to be successful.
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With the growing popularity of mobile communication for the masses, comes the development of mobile applications. Hundreds upon thousands of mobile applications have been created by telecom companies, software designers, and users. This topic will explore these mobile apps and the devices that are capitalizing on their exponential growth.
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Mobile banking (also known as M-Banking, mbanking, SMS Banking etc.) is a term used for performing balance checks, account transactions, payments, etc. via a mobile device. With the increased popularity of smartphones and PDAs, mobile banking is becoming more mainstream. This topic covers the latest news and information on mobile banking.
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A number of companies at the Mobile World Congress are demonstrating hardware they think will make up so-called fourth generation or 4G solutions to succeed the current 3G technology. The explosion of interest in mobile broadband, and consumers' insatiable craving for faster connections, means that this more forward-looking part of the industry is filled with contenders. This topic covers the latest news on mobile broadband, including industry trends in the U.S. and abroad.
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Fixed broadband penetration is pathetically low in most parts of Asia and it is expected that mobile broadband in Asia will leapfrog fixed broadband efforts. Countries like India and China will have the most mobile broadband subscribers in the next few years. Mobile broadband in Asia will track developments in the mobile broadband world, the challenges therein, and how it will impact Internet usage and the mobile device market in the region.
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Mobile commerce, simply put, is the ability to buy and sell a product or service through a mobile device. With the increased usage of mobile phones, PDAs and smartphones, mobile commerce is starting to pick up speed. New applications for the iPhone and Blackberry are leading the way. This topic covers the soon-to-be lucrative business of mobile commerce.
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Today, mobile phones bring everything to us -- mails, messages, music, video, you name it. And you can also use them for voice calls. However, mobile players are shifting their focus to non-voice or data services because the voice-only business is not quite lucrative. So the mobile features, content delivery channels, user interfaces, etc. are undergoing some rapid transformation. This topic will cover all the consumer- and technology-related issues in the global mobile data services market.
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As more people rely on their mobile devices for information and communication, a new industry is forming around mobile design. This topic covers how interactive design has gone mobile—devices, Web sites, applications, and services.
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The dynamic mobile industry spans thousands of companies large and small -- from handset makers such as Nokia, Samsung, and Apple, to service providers like AT&T;, Vodafone, and China Mobile, to makers of chips, software, and other enabling technologies, such as Qualcomm, Texas Instruments, Symbian, and Google. This topic focuses on everything mobile, including industry news, insights, trends, analysis, and phone tips and reviews.
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The future of the Internet is mobile. People want the ease of taking their information with them at all time, which is leading to the rise of a mobile Internet. This topic tracks developments and news related to the mobile Internet, or tapping the Internet from mobile phones, netbooks, and other mobile devices.
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Mobile markeitng refers to using the most personal communications channel and the most adopted medium in the world to develop mobile strategies to market products, services and information. Mobile marketing integrates mobile tools, approaches and innovations to attract, engage and build relationships with prospects and customers -- be they B2B or B2C audiences. This topic focuses on how to build mobile marketing strategies and plans--and how to add impact to existing programs through mobile innovations.
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Mobile search allows users to find content on the Web from their mobile devices. There are different ways mobile users can access mobile content. Among them is text-based mobile search, which allows a user to text a question and immediately receive an answer. Some mobile search services use algorithms while others use actual employees. This topic will discuss the future of the mobile search industry, including text-based and voice-based services, as well as how to monetize these services.
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Everything is going mobile -- even social networking. With the latest technology in cell phones and PDAs, mobile social networking is gaining ground with pre-installed applications and user-friendly interfaces. It's expected that approximately 18 percent of mobile users will access social networks from their phones by 2012.
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Local TV stations across the U.S. are about to launch a free mobile TV service that will offer the ad-supported two to four digital channels they are each currently broadcasting. Portable devices and mobile phones will need special adapters to receive the signals, which are said to be really expensive. In addition, improved video technology on mobile phones has more people viewing television shows on their portable device. This topic covers the latest information and technology on mobile TV, including new devices that are sure to launch to cater to this expanding medium.
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A mobile virtual network operator (MVNO) is a mobile operator that doesn’t own its licensed frequency radio spectrum and usually doesn’t have its own network infrastructure. Rather, MVNOs establish business arrangements with traditional mobile operators to buy minutes of use that they then sell to their customers. MVNOs are widely popular in Europe and are gaining some ground in the U.S. This topic covers the latest news on mobile virtual network operators.
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Created by a merger of two of North America’s largest breweries, Molson Coors Brewing Company is among the top brewers in the world by volume, producing upwards of 42 million barrels of beer. Among the company’s most popular brands are Coors Light, Blue Moon, Killian’s Irish red, Molson Canadian. In the U.S., the company operates through joint venture MillerCoors (42% owned with SABMiller); in Canada it’s Molson Canadian, and in the UK and other market, it markets through Coors Brewers Limited.
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As a growing number of women looking for ways that they can be available for their families while contributing to the household income, more and more moms are becoming entrepreneurs. With the advent of the Internet, moms have more and more opportunities to generate income in ways that also allow them to be available to their children. Mom-owned businesses covers this growing trend, including success stories, failures, and lessons learned.
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Mommy blogs are increasingly becoming one of the more powerful genres of blogging on the Web. With companies courting mom bloggers for endorsements on everything from shampoo to family vacations, it's no wonder mom blogging is growing by leaps and bounds and shows no signs of slowing.
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More and more social sites, such as Facebook, are looking for ways to monetize their user bases. This topic discusses the news and trends in monetizing Web 2.0, including talk on the different options available and if users are willing to pay to use social networking site.
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Money market funds are mutual funds that invest in short-term debt. With the current financial crisis there are many questions surrounding these funds, including: What are the current risks for cash held in money market funds? Are there are funds that are in distress today?
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The Monitor Group is a global management consulting firm. Founded in 1983 by a group of eight entrepreneurs with ties to the Harvard Business School, Monitor provides services in the areas of strategy consulting, capability building, and capital services. Monitor thought leaders support core disciplines: strategy, marketing and pricing, inovation and poduct dvelopment, oganization and leadership, economic development, and security. This topic covers the latest news and information on the Monitor Group.
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Monsanto is an agricultural company applying innovation and technology to help farmers around the world produce more while conserving more. Monsanto helps farmers grow yield sustainably so they can be successful, produce healthier foods, better animal feeds, and more fiber, while also reducing agriculture's impact on our environment. Monsanto is also on the cutting edge of developing improved seed genetics to combat insects and weather.
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Monster Worldwide, Inc., the parent company of Monster.com, provides online employment solutions primarily in North America, Europe, and Asia. Monster helped create and define the online recruitment industry, making the Internet the primary place for people to look for jobs. Monster Worldwide’s other subsidiaries include Military.com; Tickle.com, Affinity Labs, and Fastweb.com. The company employs some 4,600 people in 35 countries.
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Since its launch in 1999, Monster.com has transformed how people look for jobs. One of the leading online job sites, Monster.com offers numerous resources to employees and employers alike and has transformed how human resource departments work. This topic covers the latest on Monster.com.
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Amidst the rapid changes to the financial industry, Morgan Stanley appears to be the next financial institution on the block. This topic covers the lasted on Morgan Stanley.
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The mortgage crisis is an ongoing economic problem plaguing the housing and banking markets. This topic covers all the information and opinions on the current mortgage crisis and where the economy will go from here.
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Mortgage lenders have taken their share of lumps for the housing meltdown, as many of the innovative new products like Option ARMs were sold to home buyers who defaulted within months or years of taking out the loan. This topic will discuss the best and worst of the mortgage game.
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A mortgage-backed security (MBS) is an asset-backed security that represents a claim on the cash flows from mortgage loans through a process known as securitization.
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Real estate and publishing tycoon Mortimer Zuckerman gives to causes ranging from cancer research to higher education to archeology to child poverty. In 2006, Zuckerman gave $100 million to the Memorial Sloan-Kettering Cancer Center for a research facility. Zuckerman was named to BusinessWeek’s 2008 list of the 50 Top American Givers, which recognizes the most generous U.S. philanthropists.
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Motorcycles have always possessed a coolness factor that intrigues consumers, yet they were often relegated as a weekend activity. Now, with gas prices increasing, motorcycles are becoming a preferred vehicle for many.
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Motorola helped create the wireless communications market. But now the company is under pressure and is looking to sell off its mobile phone division.
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From the box office to the boardroom, the business side of the film industry often contains more drama than the stories on screen.
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MTV Networks, a division of Viacom, oversees the operations of many TV network and online brands, including the first MTV channel. The company was established in 1984 as MTV Networks and a year later Viacom acquired 66% of the company. MTV Networks includes MTV, VH1, Nickelodeon, TMF, Comedy Central, among others. This topic tracks the latest news on MTV Networks.
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This topic addresses the principles, best practices, and latest thought in the increasingly important field of multicultural marketing. With more than 30% of the U.S. population---your current or potential customers--- coming from a diverse background, corporations must address the strategic implications of these changes. Multicultural marketing focuses on business strategy development and discussion beyond specific advertising campaigns and will address the linkages between diversity-HR driven initiatives and marketing programs both at the local, national, and global levels.
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Multimedia distribution refers to the way creative industries coordinate the distribution of an informational message between all of the available media "outlets"—i.e. 'print', radio, TV, movies, events, computers, the Internet, and mobile phones—to more cost effectively communicate their "message" to a target audience. This has an effect on people involved with, but not limited to, advertising, education, entertainment, engineering, graphic arts, journalism, marketing, medicine, psychology, sales, human resources, software development, and virtual reality, as well as those specifically associated with the distribution "outlets" listed above. This topic presents the most creative and innovative thinking on furthering the effectiveness of the multimedia distribution for business.
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Multimedia technology refers to how creative industries use a variety of content formats—i.e. text, audio, still images, graphics, animations, slide show presentations, video, and interactive—to more persuasively communicate their "message" to a target audience. This affects people involved with, but not limited to, advertising, education, entertainment, engineering, graphic arts, journalism, marketing, medicine, psychology, sales, human resources, software development, and virtual reality, as well as those specifically associated with the technologies listed above. This topic presents the most creative and innovative thinking on furthering the understanding of the different multimedia technologies for business.
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Multiple sclerosis (MS) is an autoimmune condition that attacks the central nervous system. This topic tracks information on multiple sclerosis treatments and the financial impact on companies researching and developing new drugs to fight this terrible disease.
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Municipal (muni) bonds are a popular investment, particularly for those in high tax brackets since interest income is usually exempt from state and federal income tax. Will the credit crisis will lead to a spike in defaults in this long-stable debt market? This topic stays on top of the rapid changes sweeping the market for debt issued cities or other local governments, or their agencies.
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In 25 years, the music industry has moved from LPs to CDs to MP3s. But that doesn't begin to describe the utter turmoil the music industry finds itself in. As CD sales plummet and the big labels fret about the Internet, bands are seizing control of the means of distribution, releasing their music as free downloads or throwing it up on social networking sites. This has led to an explosion of indie bands and live performance. But who's really making any money in music today?
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The controversy over music piracy continues. The debate over illegal downloads will shape how we acquire music in the future and how it's delivered.
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Mutual funds allow a group of investors to combine their cash and invest it. Mutual fund investors can sample a broader range of stocks or bonds than they could if they were trying to buy the stocks and bonds on their own. This topic cover mutual fund investing, including stock funds, bond funds, money market funds, asset allocation funds, balance funds, sector funds, index funds, closed-end funds, and open-end funds.
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MySpace is a popular social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos for teenagers and adults internationally. Since June 2006, MySpace has been the most popular social networking site in the United States.
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Mystery shopping is the quantitative process by which shoppers gather empirical data on what did or did not happen during a "shop" at a retail location, measured against the set of measurable standards that comprise the brand promise.