Accel India (earlier Erasmic) has invested in Flipkart, Bangalore based ecommerce store, launched in 2007.![flipkart_india[1]](https://web.archive.org/web/20110819211842/http://www.pluggd.in/wp-content/uploads/2009/10/flipkart_india1.png "flipkart_india[1]"){kind=small}
Flipkart’s core USP has been usability/ease of navigation and the startup, within few years of launch has shown strong progress.
The startup has done smart SEO (read some of the comments in our earlier review of Flipkart) and has garnered a good traffic to the site (and conversion as well). The funding, from what we know was done a few months back and the post will be updated as we get more details from Accel India.
Some of the earlier funding from Accel India (raised $60mn fund) include enStage and Healthcaremagic.
These guys rock !! ..literally..
There is much more to the site than just meets the eye..lots of SEO stuff (as Ashish pointed out)..cleanest url structure I have seen till date by any Indian site..usability and page load time (they have done everything to keep pages flying..look at their stats in YSlow and PageSpeed..awesome stuff !!)
I recently ordered a book from these guys..sometime in the evening around 5, and I got it the next morning !! Although it was a local delivery only, yet it shows that these guys have given a lot of stress on operations, which is again the first time that I am coming across at any Indian e-commerce store.
Nice work guys..hope you carry your work forward and set an example for other e-commerce janta ..
Congrats guys. wonder how much of funding they got ?
This is good news. Flipkart.com and Indiaplaza.in are the best Indian ecommerce sites and hopefully they will grow the industry which is still quite small.
Flipkart rocks! Wish them the very best. Hope they will use the funding to improve content and classification of books. Recommendation engine is needed too. But, these guys are simply the best in India by long shot. More power to them.
i am surprised that VCs in India are funding unethical companies who get traffic by placing porn and sex keywords to get traffic and claim it is innovative. shame on companies like flipkart that take shortcuts. check this site that tracks keywords driving customers…you will see only sex related words:
http://www.keywordspy.com/research/search.aspx?q=flipkart.com&tab=domain-overview
it is not important if you are big or small. it matters how you get there. i would not buy anything from such a site.
hmmm. That’s interesting.
Here is what keywordspy has to say about pluggd.in:
http://www.keywordspy.com/research/search.aspx?q=pluggd.in
I would rather place my trust in better know analytics providers like:
http://www.alexa.com/siteinfo/flipkart.com#keywords
surprised that accell is funding companies that drive traffic using “adult” keywords on their site to get customers from search engines and call it good SEO? it is just unethical and shameful. several URL tracks keywords driving traffic:
http://www.keywordspy.com/research/search.aspx?q=flipkart.com&tab=domain-overview
flipkart is a cheater company, i looked up “childrens book” in google and landed on sex book listed at flipkart. flipkart places children keywords in adult books listed on their site which is pathetic SEO. sorry if it is not obvious, such people should be behind bars.
“flipkart is a cheater company, i looked up “childrens book” in google and landed on sex book listed at flipkart”
Dude, there are quite a few books on flipkart with names like “Porn for New Mom/Bride” etc etc. and if you would search for then online you will see that these books actually exist!!
So i don’t see any point in judging a website just because it has a diverse catalogue.
And there is a healthy possibility that you may land up on some sex book while searching for “Children’s Book” as the engine would possibly track the root cause of children..!!
Cheers!!
From where Flipkart people get initial data of books for their ecommerce website and how ??