Facebook reports valid clicks. Many third-party reporting tools instead count page visits or views,...
Facebook reports valid clicks. Many third-party reporting tools instead count page visits or views, which may not correspond directly to clicks. Additionally, your third-party reporting tool may not count certain clicks because the tool requires that your browser have cookies, Javascript, and/or images enabled in order to record statistics. Your third-party tools may also count clicks that we have already identified and filtered out of your reports and charges. Please remember that statistics measured at daily intervals may be based on different time zones, resulting in different daily totals.
If your ad links directly to the site you're advertising, and you're trying to track clicks on that ad by looking at page visits with facebook.com as the source, it's likely that your statistics will be different than the reports we provide to you. In general, analyzing your Facebook ad campaigns by looking at referrer URLs does not provide the most accurate picture, and we encourage you to implement a different solution.
There are a variety of ways to make your website analytics more accurate than relying on referrer URLs. You can link your Facebook Ads to unique URLs that are only used for your Facebook ads campaigns, or add an extra, identifying parameter to your URL. Please note that we aren’t able to provide any support or verification for any third party tracking implementation or data collected, so we recommend you contact your third-party tracking provider for more information.