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201020112012
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19 Nov 2010 - 31 Jan 2011
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The Research and Learning Group
Research services

The BBC World Service Trust has recruited and trained an international team of research professionals from Africa, Asia, the Middle East and the United Kingdom to form the 'Research and Learning Group'.
The Research and Learning Group is a leader in the field of media and international development research. Established in 2005, it aims to be the premier global resource for research on using media for development, serving the media and development community worldwide.
To date, the Research & Learning Group has delivered research in 42 languages across 37 countries in Africa, Asia, the Middle East and Latin America.
Read more about the Research and Learning Group
Key activities
The Research & Learning Group focuses on four key activities:
Providing audience and market insights both to inform the development of mass media campaigns, and throughout the lifecycle of the initiative
Conducting qualitative and quantitative research studies to assess the impact of mass media campaigns
Enhancing research skills and capacity in developing countries through formal training, mentoring and knowledge sharing
Ensuring that research findings and methodological insights are documented and widely disseminated through reports, publications and conferences
In addition, the Research & Learning Group occasionally conducts stand-alone research projects such as the African Media Development Initiative, a pan-African study which aims to better understand the state of the media in 17 sub-Saharan African countries.
The award winning Africa Talks Climate initiative is a multi country stand-alone research and communications project to inform policy and debate. Discussions were convened with over 1000 citizens from DR Congo, Ethiopia, Ghana, Kenya, Nigeria, Senegal, South Africa, Sudan, Tanzania and Uganda, and interviews carried out with nearly 200 policy-makers, religious leaders, business people, journalists and civil society representatives. The aim of the research was to assess public understanding of climate change and identify how communication and media could best support Africans’ response to climate change.
The Research & Learning Group draws on cutting-edge thinking from academic and commercial media research, and international development studies, and adheres to a strict set of ethical and professional standards.
Research studies
The following are examples of recent research studies conducted by the Research & Learning Group:
Evaluating opinions about transitional justice in Sierra Leone & Liberia
HIV and AIDS midline and endline: knowledge, attitudes and practices survey with young media consumers in Nigeria
HIV and AIDS related stigma and discrimination: A baseline study in the Indian states of Manipur and Nagaland
Insights on homeless people in Bangladesh
Men who have sex with men: A formative study in Cambodia
Sentinel survey of media and HIV/AIDS knowledge, attitudes and practice in six provinces of Cambodia
Sexual and reproductive health knowledge, attitude and practice survey among 15-24 year-olds in Ethiopia
A survey with radio listeners working in the livestock sector in Somalia
Gender-based violence research: Darfur Lifeline project
National survey in Afghanistan on the impact of the BBC World Service Trust's 'Afghan Women's Hour' and Afghan Education Projects
Understanding audiences of the Iranian multi-platform media development project
Using content analysis to measure the influence of media development interventions: Elections training for journalists in Yemen
National survey for media and development: 'Voices of Burma
Collaboration
The Research & Learning Group collaborates on a variety of activities with the following institutions, including research, internships and capacity building:
Annenberg School for Communication, University of Pennsylvania
Annenberg School for Communication, University of Southern California
Bloomsbury Colleges Group
Cambodia Centre for Health Promotion
International Centre for Transitional Justice
London School of Economics
Office of Transitional Initiatives, USAID
Open University
Oxford Internet Institute
Search for Common Ground
Society for Family Health
UNFPA
University of Adelaide
Where we work
Region
Related links
Research & Learning Group - download pdf
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