Turn on ye ole Javascript to add ratings in this low-budg app.

You might also like:

How to Create an Indestructible Brand Online

Event Interactive 2012
Format Dual
Organizer Huard Smith – RepEquity, Inc.
Speakers
  1. Huard Smith – RepEquity, Inc.
  2. Tripp Donnelly – RepEquity, Inc.
Description A brand, whether personal or corporate, is only as good as the reputation behind it. We’ve all seen the horror stories: United Breaks Guitars. Netflix’s price increase. A Congressman’s unsolicited yet salacious Tweets. Each of these brands suffered major damage in a very short time because of the amazing power of digital channels and social networks. And yet while we all know about the immediacy with which the online world can damage a brand and reputation, we don’t recognize the power of using these same digital platforms to build and protect our brands. This presentation, with examples from client experiences, makes the case that a digitally well-built brand, properly integrating search, social media and mobile-Web digital experiences, is not only the key to withstanding any reputational damage that may come, but is now critical for actively connecting to audiences and customers with the content you want them to see, no matter who created it.
Questions
Answered
  1. How is my organization's brand image connected to my organization's online reputation?
  2. How can I use "search" to build and protect my brand and reputation?
  3. What can I do in social media to improve search performance and my online reputation?
  4. How are mobile platforms and Web content affecting online reputation and brand image?
  5. Why is the integrated approach of managing search results, social media content, and digital experiences critical to success?
Level Advanced
Category Branding / Marketing / Advertising
Tags branding, reputation management, SEO
HELP