Hoffman, Adonis E.. Doing Good: The New Rules of Corporate Responsibility, Conscience and Character. Bloomington, IN: AuthorHouse, 2010.
Customers, shareholders, investors, activists, policymakers and the media are deeply concerned about the behavior of corporations. Our society has high, and perhaps unreasonable, expectations. We expect companies to not only to compete globally but also to be exemplary corporate citizens--to protect the environment, build roads, fight corruption, advance human rights, support the arts, and contribute to local communities at the same time. In the aftermath of the largest oil spill in history, this mandate has become stronger. Doing Good lays out 55 simple rules business leaders can follow to prove their true character in today's environment. Doing Good challenges large, publicly-traded companies to use their unique resources to help build a better humanity. Seasoned with practical, advice from notable business, political and cultural leaders, Doing Good is a must read for anyone who cares about the important role of corporations in today's society.
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