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- David Hayward |
- Friday 7 October 2011, 12:01
Three clear headlines came out of Nic Newman's latest Reuters Institute report on news distribution in the digital age. Sharing news stories has become part of everyday life. Social media referrals to news sites are up hugely - Facebook alone has seen a 300% increase in the past year. And the number of people in the UK searching online for news stories has fallen for the first time.
In layman's terms, Facebook and Twitter are the future, and not necessarily Google.
Nic analysed data from four mainstream media organisations - the BBC, Guardian, Economist and Financial Times - to look at just how far we've moved towards social discovery. He found the past year has seen yet another huge shift in the way news stories are found, researched and told. The phone hacking scandal, the UK riots, Wikileaks and super-injunctions are just a few examples of how social media is changing the way journalism works.
Nic was speaking at a BBC College of Journalism and Reuters Institute event launching his report 'Mainstream Media and the Distribution of News in the Age of Social Discovery'.
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Don't worry the alleged advancement of the social media. After all, it is up to journalism to keep going its role unchanged, which differs from that of social media. The role of journalism will not be diminished, rather it will and should expand its traditional jobs.
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