20 Oct 2009 - 01 Dec 2011
About us - Frequently Asked Questions
1. What is the BBC World Service Trust?
- The BBC's international development charity
- It works in more than 40 developing and transitional countries
- It uses the power of media and communication to reduce poverty and promote human rights
2. What can the media do about these issues (poverty, human rights, development)?
- We believe that a root cause of poverty and suffering is the lack of accessible, accurate information
- Broadcast media and especially radio is one of the most powerful ways to reach into the homes of millions of people and help them build better lives
3. What is the relationship between the BBC World Service Trust and the BBC?
- The BBC World Service Trust is the BBC's international development charity
- We are funded by external grants and voluntary contributions; we only receive a small amount of core support for our activities from the BBC (both in kind and cash)
- The BBC World Service Trust works closely with other parts of the BBC - particularly the World Service - to produce and broadcast programmes around the world
4. How is the BBC World Service Trust funded?
The BBC World Service Trust depends on voluntary donations and grants. More
5. What does the BBC World Service Trust do?
- It works in partnership with broadcasters, non-governmental organisations, governments and media professionals in developing countries to create innovative TV, radio, mobile and online programmes which have a social impact. More
- It focus on five key areas: health, livelihoods, governance and human rights, emergency response and the environment
- It develops media capacity in developing countries; developing individual training for journalists and change management for media sectors to foster free, fair and open societies. More
- It conducts robust audience research to design programmes and measure impact. More
6. How do you measure impact and achievements?
- The Research and Learning Group conducts qualitative and quantitative research to measure the impact of our programmes. More
- For example in Cambodia, the two biggest health dangers facing children under 5 - Acute Respiratory Infections (ARIs) and diarrhoea. One of our projects increased awareness of ARIs from 20% to 80% and number of children with ARIs taken to a clinic increased from 51% to 70%.
&. How is the BBC World Service Trust managed?
- Its senior management team is led by the Director, Caroline Nursey. More
- Peter Horrocks, Director of the BBC Global News, is the chairman of the BBC World Service's Trust's board of Trustees. More
7. How many people does the BBC World Service Trust employ?
- It currently employs around 500 people.
- 90% of its staff come from and work in developing and transitional countries