People living in poverty in Asia have access to a rapidly expanding range of media. Mobile phones are favoured by many of the less well off where access to the internet remains relatively expensive. Television is popular in villages where there is little power. Engaging with many kinds of media is not the prerogative of the wealthy.
Against this backdrop we are working with a range of partners, including national, regional and local broadcasters, media professionals and non-governmental organisations (NGOs) to engage new audiences.
Together, we are using mass media and communication to:
- Improve sexual and reproductive health, maternal and child health and prevent infectious diseases
- Help citizens hold their governments to account and facilitate free and fair elections
- Promote peace and conflict resolution
- Help people improve their earning potential through education
In the process, we are helping to build and strengthen the Asian media sector through extensive media training programmes.
In the past
, we have worked in Burma
, Indonesia, Maldives, Pakistan
and Sri Lanka.