Bloomberg Enterprise: Tough Mudder
Nov. 18 (Bloomberg) -- Bloomberg's Matt Miller checks out one of the 12-mile obstacle courses of fast-growing adventure sports company Tough Mudder and interviews co-founder Will Dean about how he turned a Harvard Business School project into a national brand with over $20 million in revenue and global expansion on the horizon. (Source: Bloomberg)
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Company Profiles
- Blue Star Jets
- Bonobos
- The American Le Mans
- Smashburger
- Bowlmor Lanes, LLC
- Tequila Avión
- Tough Mudder Events, LLC
- Skullcandy, Inc.
Blue Star Jets
Blue Star Jets, LLC operates as a private jet brokerage company. It offers private jet charter flight services, such as air luxury and air taxi charter flight services, private airplane and airplane leasing charter flight services, and other air travel related services, as well as executive jet flights in North and South America, Europe, Asia, Africa, and Australia. The company also provides airplane rental, sale, and management services, as well as arranges private air cargo flights. In addition, it offers ancillary services, including massages, custom catering, hair and makeup, hotel reservations, tickets to shows, and helicopter and yacht services. The company offers its clients access to turbo props, helicopters, light jets, medium and super medium jets, and heavy and jumbo jets. It serves entertainment, corporate management, and leisure travel clients. Blue Star Jets, LLC was founded in 2001 and is based in New York, New York.
Bonobos
Bonobos is a premium web-driven men’s apparel brand and e-tailer. Launched in 2007 around a better-fitting pair of men’s pants, the brand now also sells shirts, suits, shorts, belts and swim, among other categories. Bonobos apparel features innovative cuts and designs to accommodate the body of real men for a more tailored profile that finally fits better. Coupled with a direct-to-consumer online approach, Bonobos provides a hassle-free shopping experience with Ninja customer service, free shipping and lifetime returns for guys who want to look good but hate to shop. Today, Bonobos is the largest apparel brand in the U.S. launched purely over the Internet.
In addition to private label products, Bonobos curates over 75 partner brands’ apparel, accessories and footwear from renowned and up-and-coming brands, offering a comprehensive men’s closet solution. Bonobos is leading the vertical web revolution where brands and e-commerce live under one roof with personalized service, more relevant shopping and a better fit between products and consumers.
The American Le Mans
The American Le Mans Series presented by Tequila Patrón is the world’s leading sports car series and is recognized as the Global Leader in Green Racing. In the tradition of the 24 Hours of Le Mans, multiple classes of cars – purpose-built prototypes and production-based Grand Touring automobiles – race on the track at the same time to create compelling race action and constant passing. All cars in the Series compete using one of five approved alternative fuels or energy sources: clean sulfur-free diesel, cellulosic E85 or E10, Isobutanol and electric hybrid technologies. The Series has more automobile marques involved than any other major race series in the world as manufacturers develop relevant technologies on track that transfer directly to the customer showroom. The ALMS competes at North America’s premier road racing tracks and selected temporary street circuits in major urban markets.
Smashburger
Smashburger is the country’s fastest growing, fast casual “better burger” restaurant. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 120 restaurants nationwide.
Bowlmor Lanes, LLC
Bowlmor Lanes, LLC is an upscale bowling venue. The company's flagship property was opened in 1938 in New York City's Greenwich Village neighborhood. In 1997 on the verge of closing its doors, its current owner, Tom Shannon, purchased Bowlmor Lanes. Shannon raised capitol and transformed the rundown, money losing property into the countrys first up-scale bowling alley and by 1999 it became the highest-grossing bowling alley in the United States. Today Bowlmor Lanes operates six properties throughout the country including Bowlmor Lanes Union Square and Bowlmor Lanes Midtown in New York City; Bowlmor Lanes Bethesda in Bethesda, Maryland; Strike Miami in Miami, Florida; Bowlmor Lanes Orange County in Tustin, California and Bowlmor Lanes Cupertino located in California¹s Silicon Valley.
Tequila Avión
Created in 2009, Tequila Avión is the ultra-premium tequila that defines a new standard of quality and taste - "Taste Elevated." Earlier this year, Pernod Ricard, the world's co-leader in wines and spirits, became Tequila Avión's worldwide distributor. Produced with fifth generation agave growers from the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, Tequila Avión's distinct flavors are achieved through a combination of slow roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an unusually smooth taste profile. Tequila Avión is available in Silver, Reposado and Añejo varietals and was awarded three medals including Double Gold at the San Francisco World Spirits Competition.
Tough Mudder Events, LLC
Tough Mudder Events, LLC was founded in 2009 by Will Dean and Guy Livingstone. Considered as “Probably the Toughest Event on the Planet,” each Tough Mudder endurance challenge is designed by British Special Forces and consists of a unique 10-12 mile trail run over rugged terrain, featuring steep inclines, water hazards and 18-25 military-style obstacles testing one’s toughness, fitness, strength, stamina, mental grit and teamwork. The 2011 Tough Mudder series includes 14 events taking place across various cities in the U.S. For the schedule of event dates and locations, visit www.ToughMudder.com.
Skullcandy, Inc.
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. The Skullcandy brand and distinctive logo symbolize youth and rebellion and embody the company's motto "Every revolution needs a soundtrack." Skullcandy headphones feature the distinctive Skullcandy sound and leading-edge design. Skullcandy products are currently sold in the United States, as well as in more than 70 countries around the world and through its websites.
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