What we doMedia and communication can be an immense and powerful instrument for change and empowerment in society. We argue that media is a critical element of strategies designed to alleviate poverty.
It enables people to access information on issues that shape their lives, without which they cannot make choices
It enables people and communities to understand, debate and reach decisions on the issues that confront them
It enables people to hold their governments to account and provides a critical check on government corruption
It enables people to understand the risks they face, such as from HIV and AIDS, and the steps they can take to protect themselves.More on why media mattersWe focus our efforts on:How we workWe work in partnership with governments, broadcasters, media professionals, and civil society institutions in developing and transitional countries to deliver our programmes. We also partner with UN agencies and international NGOs.One of our primary objectives is to strengthen the media in developing countries. We share BBC expertise with broadcast and production partners, delivering extensive training and change management programmes in Asia, Africa, Europe, Latin America and the Middle East.