Advertising Terms & Conditions
1. The Washington Post reserves the right to edit, revise or reject any advertising. All advertising is subject to the terms and specifications in The Washington Post Ad Book.
2. The Washington Post shall be under no liability whatsoever by reason of error, including any translation error, for which it may be responsible in any advertisement beyond liability to give the advertiser or advertising agency credit for as much of the space occupied by the advertisement as is materially affected by the error; and its obligation to give such credit shall not apply to more than one incorrect insertion under any contract or order unless it is notified of the inaccuracy prior to the deadline for repetition of the insertion.
3. The Washington Post does not guarantee any given level of circulation or readership for an advertisement.
4. The advertiser and advertising agency assume liability for all content (including text representation and illustrations) of advertisements published and also assume responsibility for any claims arising therefrom made against The Washington Post, including costs associated with defending against such a claim.
5. All advertising copy that might be mistaken by a reader as news, feature or other non advertising materials must be clearly marked “advertisement.” In the event such copy is not clearly marked, the “advertisement” notation will be added by The Washington Post.
6. All positions are at the option of The Washington Post. In no event will adjustments, reinstatements or refunds be made because of the position and/ or section in which an advertisement has been published. The Washington Post will seek to comply with position requests and other stipulations that appear on insertion orders, but cannot guarantee that they will be followed. Payment of a premium position fee does not guarantee positioning. In the event that The Washington Post is unable to provide the requested positioning, the premium position fee will be refunded. Customer service representatives and Account Managers are not authorized to modify this provision or to guarantee positioning on behalf of The Washington Post. Misclassification of classified ads is not permitted.
7. The Washington Post shall be under no liability for its failure for any cause to insert an advertisement.
8. The Washington Post reserves the right to convert all advertisements published in The Post into digital and audio-text formats within other Washington Post products, including the right to publish such advertisements electronically on the Internet.
9. The advertiser or advertising agency shall pay the cost of composition of advertisements set but not used.
10. Advertiser (and agency) may not resell any advertising or advertising space.
11. Charges for changes (not corrections) from original layout and copy will be based on current composition rates.
12. The Washington Post will not be responsible for errors appearing in advertisements that are placed too late for proofs to be submitted or for errors due to delivery of printing materials past published deadlines from the advertiser or advertising agency or from a third party designated by the advertiser or advertising agency as a source for printing material.
13. Advertisers are responsible for checking the accuracy of the proofs they request. The advertiser should carefully check the entire ad proof, including areas in which changes or corrections were not requested.
14. Cancellations, changes of insertion dates and/or corrections must conform to published deadlines.
15. Cancellations or changes cannot be guaranteed in classified advertising between the time the ad is ordered and the initial publication.
16. Multi-insertion orders will be accepted only when in writing. Cancellation of multi-insertion orders must be confirmed in writing.
17. The Washington Post does not assume any liability for the return of printing material in connection with advertising unless a specific written request is received to hold such material subject to order for a period not exceeding 30 days.
18. Claims for errors must be made within 30 days following publication date.
19. All referral ads must be complete ads with point of contact clearly indicated.
20. On advertising where credit is allowed, monthly accounts are due and payable on or before the fifteenth (15th) of the month following publication, and in the case of weekly accounts, payments are due and payable net fourteen (14) days from the statement date. When any part of an account for advertising becomes delinquent, then the entire amount owed shall become due and payable and The Washington Post may refuse to publish further advertising. In this event, the advertiser or agency shall pay for advertising space actually used according to the rate earned at the time of the delinquency.
21. Extension of credit to advertising agencies is based on the agency’s acceptance of sole liability for all advertising placed by it and billed to its account. No endorsement, statement or disclaimer on any insertion order, check or letter shall act as an accord or satisfaction, or as a waiver of this condition unless and until it is accepted by The Washington Post by a separate written agreement signed by a duly authorized representative of The Washington Post. In the event of nonpayment of any agency account, prior to referring said account for third party collections, The Washington Post reserves the right to contact the agency’s client(s), as disclosed principal(s), for payment. If the outstanding balance is still not satisfied, The Washington Post may proceed with collections against both the agency and its client(s). No such action on the part of The Washington Post shall relieve the agency of liability for the debt.
22. Payment of all undisputed invoices must be made within Washington Post terms.
23. There will be a $25.00 charge for any check not honored by the bank. Returned checks must be replaced with certified/cashier/wire transfer funds within 48 hours of notification. The Washington Post reserves the right to withhold further advertising pending receipt of replacement funds.
24. In the event an account is referred to a third party for collection, advertiser agrees to pay collection and/or attorney fees, as well as court costs incurred to effect collection.
25. Payment of account is not dependent upon receipt of tearsheets, either physical or electronic.
26. Incorrect rates on insertion orders that do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged at the applicable rates in effect at time of publication.
27. Preprint advertisers are billed based on the ordered quantity, which is at the advertiser's discretion, and is reflected on the accepted insertion order. The ordered quantity may be equal to, greater or less than the estimates provided by The Washington Post. Provided, however, that if an advertiser ships a quantity greater than the ordered quantity, such advertiser may be required by The Post to pay for any overage up to the applicable quantity set forth in The Post's estimates. Those period estimates, as published by The Washington Post, may vary from the number of inserts distributed on a particular day. The Washington Post will not be responsible, nor provide billing or rate adjustments, for shortages or overages resulting from these variances, including variances due to errors in the insertion or distribution process, shortages in the advertiser's delivery of preprints, and in inserts that are not within The Post's insert specifications.
28. Insertion orders are accepted by The Washington Post subject to the foregoing terms and conditions. Terms, conditions, rates or agreements not set forth herein or in then-current rate schedules are not binding on The Washington Post. Customer service representatives and Account Managers are not authorized to modify these terms and conditions.
*These terms and conditions apply to advertising in The Washington Post, Express and El Tiempo Latino. Terms and conditions for other Washington Post Media may differ. For more information, please consult your Account Manager.
