The Huffington Post

About our content

• The Huffington Post is the recognized leader in participatory news, bringing top stories to millions and mobilizing its readers to participate in breaking events.
• The Huffington Post combines aggregated news content with over 6,000 original blogs, covering everything from politics and entertainment to sports and travel.
• In addition to original staff reporting, recent contributors to The Huffington Post include Vice President Joe Biden, Deepak Chopra and Jamie Lee Curtis.
• Looking for Switched content? You can now find it all at HuffPost Tech.
• Looing for AOL News content? You can now find it all at HuffPost News.
• Looking for PopEater content?  You can now find it all at HuffPost Celebrity.

About our audience

The Huffington Post attracts over 28M monthly unique, influential viewers.

• Women: Women control 85% of household spending; The Huffington Post attracts 12.8M women every month
• Affluent: Huffington Post visitors are more likely to have an HHI of over $150K than average internet users.
• Educated: Huffington Post visitors are more likely to have a post-graduate degree than average internet users.
• Powerful: Huffington Post visitors are more likely to be business decision-makers than average internet users.

Getting people engaged

• The Huffington Post uses social media and an engaged community to drive results for advertisers.
• Innovative product offerings harness the power of social activity for brands.

About our editor

Arianna Huffington identifies the content women want, and attracts the participation of passionate high profile contributors like Nora Ephron, Jane Smiley, Dr. Drew Pinsky and Phyllis Schlafly.

To learn more about AOL’s partnership with The Huffington Post and the opportunities it presents, please click here.

Source: comScore, January 2011; AOL Internal Data; she-conomy.com