Is Newt Gingrich taking Iowa seriously?

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Republican presidential candidate Newt Gingrich is pictured in Iowa City, Iowa, on Dec. 14. | AP Photo

Newt Gingrich’s responses to his rivals’ ads in Iowa suggests a lack of urgency. | AP Photo

IOWA CITY, Iowa — Newt Gingrich’s improbable comeback may fall short if he doesn’t win Iowa — and there are signs he’s not taking the threat of defeat seriously enough.

Gingrich is getting pounded on Iowa TV by both a pro-Mitt Romney super PAC and Ron Paul’s campaign and is doing little to fight back against ads which take direct aim at him. Less than three weeks before the caucuses, the former speaker is airing a single commercial with little money behind it.

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And while Gingrich’s top rivals here flood the airwaves, three of his lesser challengers — all vying for the same swath of undecided conservative votes — began barnstorming the state in an intensive retail push before the January 3rd vote.

Gingrich’s response suggests a lack of urgency: on Wednesday he held a wonky seminar on brain science in this liberal college town. He had plans to return to Washington for a book-signing after Thursday’s debate in Sioux City, without scheduling any public events in the conservative-heavy northwest corner of the state.

Gingrich’s return from the political grave has been premised on disregarding the practice of politics as usual, and he now seems to be betting that he can bypass the traditional, retail-focused path to victory in Iowa and still win. Asked if he was endangering his Iowa prospects, Gingrich acknowledged he was taking intense fire but said he’d ramp up his effort before January 3rd.

“I think Iowa’s going to be a challenge because you have everybody firing away simultaneously in a relatively small market,” the former speaker told reporters following his lecture here at the University of Iowa. “And so I think it’s going to require two weeks of my going around, telling the truth, letting people look at the negative ad, look at the truth and decide if they really want to give their vote to somebody who’s not telling the truth.”

Gingrich promised to do more retail events – he teased a post-Christmas bus tour – and said he’d do more ads.

But he also offered a mix of nonchalance and high-road confidence in explaining that he didn’t have enough money to match his rivals’ ad campaign and, in any event, wasn’t inclined to engage in traditional back-and-forth on the airwaves.

“I’m going to run my campaign the way I want to and my campaign’s going to focus on positive ideas and positive solutions and I’m, frankly, taking the gamble that the American people care about actually solving our country’s problems, not just watching politicians beat each other up,” he said.

The issue is not, however, that he isn’t airing negative ads – it’s that he’s airing hardly any ads at all in the face of an onslaught.

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