BMART

Effective Date: August 1, 2011

Bloomberg Finance L.P., its operating agent Bloomberg L.P., and their affiliates (together, “the Bloomberg Group”) respect the privacy rights of our users and are strongly committed to protecting your privacy. This Privacy Policy applies to information collected through the BLOOMBERG MART™ / BMART™ product website (“this Website” or “BMART”) and does not apply to any other products or services or to information collected in any other way (whether offline or online) by the Bloomberg Group and its affiliates, unless expressly indicated by Bloomberg (such as by including a link to this Privacy Policy on Bloomberg mobile applications).

Collection and Use of Personal Information

The Bloomberg Group or a designated service provider collects personal information that you voluntarily provide on this Website, which may include your name, address, e-mail address, credit card number, billing information, etc. For example, the Bloomberg Group or a designated service provider collects personal information when you register on this Website, request certain Bloomberg Group services or products, submit information to the Bloomberg Group through the “Feedback” or similar function, or submit information to enter a sweepstakes, contest, or other promotion. This information is used to provide you your requested service or product and to communicate with you. We use any credit card or payment information we or our service providers acquire from you to fulfill your order. We may also use such information as otherwise required or permitted by law or with your consent.

Consistent with applicable law and with your privacy choices, the Bloomberg Group may use your personal information to provide you with special offers and promotions via various means including e-mail. You may instruct the Bloomberg Group at any time not to use your personal information collected via this Website to provide you with special offers or promotions by contacting bmart@bloomberg.net. Please note that if you exercise choice in this manner, you will continue to receive communications concerning your account and products and services you requested, and in response to any requests for information by you. Your choice does not apply to any other Bloomberg Group products or services to which you may subscribe or purchase. Please also note that it may take some time to implement your choice, consistent with applicable law.

Use of Cookies and Other Electronic Tools

The Bloomberg Group and the parties with whom we work (e.g., service providers, business partners) may place, view, and/or use “cookies,” Web server logs, Web beacons, or other electronic tools to collect statistical and other information about your use of this Website and other websites. This information may include information about the IP address of your computer, browser type, language, operating system, mobile device, geo-location data, the state or country from which you accessed this Website, the web pages visited, the date and the time of a visit, and the websites you visited immediately before and after visiting this Website.

The Bloomberg Group and the parties with whom we work may use the information collected for various reasons, either on behalf of the Bloomberg Group or for the other parties' own purposes, including research, analysis, to better serve visitors to this Website (such as by enabling log-in, providing access to certain sections of this Website, providing customized content, or presenting online advertising on this Website or other websites tailored to your interests), to compile aggregate and/or anonymous information about usage of this Website and other websites, other statistics, etc. The Bloomberg Group may also use your information to enforce any terms of service for this Website and other relevant disclosure or agreement. However, if you have deleted and disabled cookies, these uses will not be possible to the extent they are based on cookie information. For information about online behavioral advertising networks and how to “opt out” of advertising cookies that may be placed by the Network Advertising Initiative’s (“NAI”) member networks, please click here.

To assist us with the uses described in this Privacy Policy, information collected about your use of this Website or other websites may be combined with personal or other information about you from other online or offline sources. If you prefer that we not combine non-personal information that has been collected, through cookies, about your use of this Website or other websites with personal or other information about you, then please delete and disable cookies for each browser, on each computer you use to surf the Web.

Most browsers are set to accept cookies by default. If you prefer, you can usually set your browser to disable cookies, or to alert you when cookies are being sent. Likewise, most mobile devices allow you to disable the ability for geo-location information to be collected from your mobile device. The help function on most browsers and mobile devices contains instructions on how to set your browser to notify you before accepting cookies, disable cookies entirely, or disable the collection of geo-location data. You need to set each browser, on each device you use to surf the Web. Thus, if you use multiple browsers (e.g., AOL, Safari, Internet Explorer, Firefox, etc.), you should repeat this procedure with each one. Similarly, if you connect to the Web from multiple devices (e.g., work and home), you need to set each browser on each device. However, if you disable cookies or refuse to accept a request to place a cookie, it is possible that some parts of this Website, such as the polls, surveys, contests, and product sales, and certain areas of the Website for which you need to log in, will not function properly, and the advertising you receive when you visit this Website may not be advertisements tailored to your interests.

Disclosure of Personal Information and Other Information

The Bloomberg Group may share your personal and other information with our affiliates (including affiliated websites under common ownership or control) and designated service providers. The Bloomberg Group may share with other third parties information about your use of this Website or other websites, and the services provided on this Website or other websites, but only on an anonymous and/or aggregate basis.

Consistent with applicable law and with your privacy choices, the Bloomberg Group may also share your personal information with a sponsor or other third party that provides you with special offers or promotions that may be of interest to you (“Third-Party Provider”). You may instruct the Bloomberg Group at any time not to share your personal information collected via this Website with such Third-Party Providers by contacting bmart@bloomberg.net. Please note that (i) it may take some time to implement your choice, consistent with applicable law; and (ii) even after such process is completed, your personal and other information may continue to be shared with our affiliates (including affiliated websites under common ownership or control) and designated service providers and as otherwise described in this Privacy Policy.

The Bloomberg Group may also disclose your personal and other information to unaffiliated third parties if we believe in good faith that such disclosure is necessary: (a) to comply with the law or in response to a subpoena, court order, government request, or other legal process; (b) to produce relevant documents or information in connection with litigation, arbitration, mediation, adjudication, government or internal investigations, or other legal or administrative proceedings; (c) to protect the interests, rights, safety, or property of the Bloomberg Group or others; (d) to enforce any terms of service on this Website and other relevant disclosures and agreements; (e) to provide you and other users of this Website with the services or products requested by you and/or the other users (including allowing a purchaser of the Bloomberg Group or any part or division of the Bloomberg Group to continue to serve you), and to perform other activities related to such services and products, including billing and collection; (f) to provide you with special offers or promotions from the Bloomberg Group that may be of interest to you; or (g) to operate the Bloomberg Group's systems properly. The Bloomberg Group may also disclose your personal and other information as otherwise permitted or required by law or with your consent.

The collection, further use, and/or disclosure of your information by Third-Party Providers or by other third parties is not the responsibility of the Bloomberg Group. Rather, such collection, use, and/or disclosure is governed by the third parties’ privacy policies.

Accuracy and Security of Personal Information

Any personal information you provide to the Bloomberg Group through this Website is kept on secure servers. The Bloomberg Group uses reasonable administrative, technical, personnel, and physical measures (a) to safeguard personal information against loss, theft, unauthorized use, disclosure, or modification; and (b) to ensure the integrity of the personal information. To help us protect your privacy, you should maintain the secrecy of the username and password you may have set up in connection with your participation in this Website's service.

Accessing and Updating Your Personal Information

To access, review, rectify, or delete your personal information collected via this Website, please contact us at bmart@bloomberg.net. All requests must include the following information: first name, last name, and e-mail address and "Privacy" in the Subject line. While the Bloomberg Group will make reasonable efforts to accommodate your request, we also reserve the right to impose certain restrictions and requirements on such access requests, if allowed or required by applicable laws.

Transfer of Personal Information To Other Countries

Some of the uses and disclosures mentioned in this Privacy Policy may involve the transfer of your personal information to various countries around the world that may have different levels of privacy protection than your country. By submitting your personal information through this Site, you consent to such transfers and to the processing of your personal information in such countries.

Links To Third-Party Web Sites

The Bloomberg Group may provide links to third-party websites, including social networking websites. Since we do not control third-party websites and are not responsible for any information you may provide while on such websites, we encourage you to read the privacy policies on those websites before providing any of your information on such websites.

Questions Regarding This Privacy Policy

If you have questions regarding this Privacy Policy, please contact us at bmart@bloomberg.net. Please include "Privacy" in the Subject line of your inquiry.

Modifications To This Privacy Policy

The Bloomberg Group reserves the right to change this Privacy Policy at any time by posting revisions on this web page. Such changes will be effective upon posting.