Media and communication can be an immense and powerful instrument for change and empowerment in society. We argue that media is a critical element of strategies designed to alleviate poverty.
- It enables people to access information on issues that shape their lives, without which they cannot make choices
- It enables people and communities to understand, debate and reach decisions on the issues that confront them
- It enables people to hold their governments to account and provides a critical check on government corruption
- It enables people to understand the risks they face, such as from HIV and AIDS, and the steps they can take to protect themselves.
We work in partnership with governments, broadcasters, media professionals, and civil society institutions in developing and transitional countries to deliver our programmes. We also partner with UN agencies and international NGOs.
One of our primary objectives is to strengthen the media in developing countries. We share BBC expertise with broadcast and production partners, delivering extensive training and change management programmes in Asia, Africa, Europe, Latin America and the Middle East.
BBC Media Action (the new name for the BBC World Service Trust) is registered in England & Wales under company number 03521587 and charity number 1076235.
Registered Office: c/o Room 302 NE, Bush House, Aldwych, The Strand, London, WC2B 4PH
BBC WST Limited is registered in England & Wales under company number 02746733 and charity number 1121665.
Registered Office: Bush House, P.O. Box 76, Strand, London, WC2B 4PH