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Wednesday, April 7, 2010 as of 11:14 AM ET

Small Business In-Depth

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  • What to Consider When Building an Elevator Pitch

    In business you may find yourself in a situation that requires a strong elevator pitch. This pitch is a short description of who you are, what you do and why someone should join you in a business venture. Here are three things to keep in mind when crafting an elevator pitch to ensure its power and effectiveness.

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