Audience

Sources: comScore Media Metrix September 2011; Nielsen Online @Plan, R2 2011

Home Page Opportunities

Welcome Ad (Pre-Entry Home Page Interstitial)

Preview | Specs

The Pre-Entry Interstitial program offers an advertiser an exclusive opportunity to have their full-page interstitial serve as the gateway to the NYTimes.com home page

Home Page Auto-Expand Pushdown

Preview | Specs

This ad pairing is a custom home page takeover unit. It opens up and pushes down to reveal a wide canvas with your ad message, then collapses after seven seconds into a billboard-sized ad. The unit may be executed with or without the Home Page Share of Voice

Home Page Doublebill

Preview | Specs

This unit is a custom home page takeover. The ad stays open for up to 4 impressions per user. After a reader has seen the ad in its standard format 3 different times, the 4^th impression is served with a “collapse ad” button.  If the reader clicks on that button, the page reloads with a standard Big Ad configuration. The unit it may be executed with or without the Home Page Share of Voice

The Glider Home Page Takeover

Preview | Specs

The Home Page Glider experience begins as a home page takeover with the “ears” units plus a Big Ad, Half-Page Ad, Doublebill or Pushdown. Then, a floating overlay unit emanates from the standard ad unit and prompts the user to click to activate the Glider. Once activated, the top of NYTimes.com home page is pushed down to the bottom third of the screen revealing a 1024x768 ad space underneath that can be filled with an array of rich media

The Sidekick Home Page Takeover

Preview | Specs

The Home Page Sidekick gives advertisers a large canvas for product launches or branding messages. The unit begins as a home page takeover with “ears” units plus a Big Ad, Half-Page Ad, Doublebill or Pushdown. Upon user initiation, the NYTimes.com home page is pushed to the left revealing a 700x850 ad space that can be filled with an array of rich media

Home Page Ownership

Preview | Specs

A dominant presence on the home page that combines the Home Page Big Ad with 100% SOV of the Home Page SOV ad tiles positioned alongside the masthead

Home Page Domination

Preview | Specs

Dominant presence on the home page with that’s perfect for a branding message or product introduction. Includes Home Page Half Page plus Home Page Share of Voice

Home Page Half Page

Preview | Specs

A commanding fixed position on the home page for 24 hours situated in the middle of constantly updated breaking news and headlines, this large canvas is a perfect place to launch brands, products or specific timed messaging

Home Page Big Ad

Preview | Specs

A classic solution when looking for home page alignment, the Home Page Big Ad provides consistent messaging for 24 hours on the NYTimes.com home page. This ad placement can be paired with the home page pushdown for even more visibility

Home Page Share of Voice

Preview | Specs

Ideal for branding, product launches or event-based launches

Home Page Markets Franchise

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Above-the-fold placement that is closely tied to the Markets module

Home Page Markets with Pop-Up Menu

Preview | Specs

This Linkstorm-enabled unit expands upon user initiation to showcase a customized menu that allows users to self-select according to their needs

Home Page Advantage

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This home page ad unit is ideal for branding or direct response

Top News

Preview | Specs

Ownershipof Top News article pages. This content alignment allows an advertiser to reach a highly engaged reader who craves the latest news

Advertising Programs

NYTimes.com is a leader in developing innovative, result-driven advertising programs. From building a consistent voice throughout a user's session to creating a unique customized program specific to your needs, NYTimes.com creates programs that build brand awareness, generate leads and increase recall

Video

Preview | Specs

Advertisers can align their brands with the high-quality New York Times Video. Produced by New York Times journalists, 80-100 new videos are published every month. Pre-roll and companion ads make our video channels an ideal forum for advertisers to showcase their message to a highly engaged audience

Email Products

Specs

NYTimes.com's suite of e-mail products is designed with the same quality and integrity for which New York Times journalism is known. Our e-mail products are delivered directly to readers' in-boxes, providing subscribers with the information they need to navigate the day. As an advertiser, you can reach a highly qualified audience in a contextual environment that guarantees total share of voice for your marketing message. Our lists are 100 percent permission-based, containing only the e-mail addresses of self-selected readers and ensuring your ads are viewed by an active and engaged audience

Standard Advertising Units

Specs

From traditional positions to ground-breaking innovations, NYTimes.com gives you the flexibility to create the exact advertising campaign that is right for your marketing efforts. This flexibility streamlines production, implementation and launch. By combining a variety of advertising units, you have a powerful advertising platform unlike any other on the Web

Targeting

Advertisers can utilize an array of products to target key audience segments. Demographic, geographic and behavioral are just a few of many options advertisers can leverage to make their programs ever more impactful

Classifieds

Whether you are selling a car, renting an apartment or have a position to fill, The New York Times Classifieds are a proven way of getting your message out. And placing a classified ad in The Times is easier than ever. You can get your ad into both the newspaper and the online classifieds in just a few simple steps