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How to Have a Good Music PR Campaign

If you've hired a music PR company to pitch your project, that's just half the battle. You have to help them help you get your music to the masses. Learn how you can make sure your music PR team has every chance of getting you the press your music needs.

More Music Promotion Tips
Music Careers Spotlight10

Promoter, Booker or Agent?

Monday April 30, 2012

Up and coming musicians just hitting the live circuit tend to carry a bit of confusion about the differences between concert promoters, bookers at venues and agents. That's not so surprising - heck, at some level, some of the promoters and bookers in particular are a little confused on the point themselves (hint: getting a show put on a calendar at a venue and then creating a Facebook event for it is NOT the same thing as promoting a show).

Getting the terminology right might not seem like such a big deal, but your understanding of people's roles actually means a whole lot when it comes to having a successful show. After all, if you've simply booked a show with the booker at a venue - not a promoter - then you need to get on the case pushing that show big style. Ready to clear this mystery up? Get the low down on the general differences between promoters, bookers and agents.

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Five Things To Do Before You Play Your First Show

Friday April 27, 2012

I get a lot of emails from musicians who have just booked their first show - and who have immediately started wondering what they've gotten themselves into. There's bound to be a lot of nervous energy in play when your first gig beckons - and once you've gotten that first one out of the way, you'll soon discover that nervous energy is par for the course before a show.

The good news is that while nerves may be the norm, you don't have to leave the whole thing up to chance and cross your fingers that all will go well. Adding a few to-dos to your pre-show checklist will help you get things in order. Here are five things to get done before you hit the stage for the first time.

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Music Industry Quick Tip: Don't Stop At No

Wednesday April 25, 2012

You're going to hear the word "no" a lot in the music industry - you just are. It doesn't matter how great your songs are, how amazing your project is, how incredible your live show is - you're going to get the big n-o.  Getting comfortable with that (read: not taking it personally) will help you grow in the music biz a lot easier, but in addition to taking a negative response in stride, there are other things you should do after someone declines that could turn that "no" into your next big break. Next time you get knocked back, here's how to respond.

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Money and Your Music Career

Monday April 23, 2012

Money, money, money....money! Almost all music industry woes come down to the dollar dollar bill, y'all. We don't have money. We got money but we blew it on the wrong thing. Etc., etc. You  know the drill. And in fact, while empty wallets are a complaint for many trying to break into the industry, actually making some cash brings a whole new, even more complex set of problems.

In music, managing your finances is key to both keeping your career moving along AND keeping music your job - in other words, out of day job land. Sound overwhelming? Nah, you've got this. Just browse this Music and Money 101 guide for advice.

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