About.com connects your brand to consumers at their moment of need.
With more than 900 topic sites (Guide sites), About.com offers expert, quality content that helps users find solutions to a wide range of daily needs – from parenting, health care and technology to cooking, travel and many others.
Since 1996, About.com has continually maintained its relevance to users by routinely providing expert information on a large range of topics. About.com covers more than 88,000 topics and adds more than 1,600 pieces of new content each week.
About.com reaches 69MM unique monthly visitors in the United States*, with approximately 80% of our users arriving from search engines, seeking answers to their questions.
The combined power of expert, quality content and a user-focused site helps the About.com user to efficiently and effectively navigate the “Need. Know. Accomplish” process. For more than 15 years, About.com has been a trusted source for our users to solve the large and small needs of everyday life.
*comScore Media Metrix Key Measures Total Universe, January 2012
The About Group is owned by and part of The New York Times Company.
- The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com. About.com is a valuable resource for expert, quality content that helps users solve the large and small needs of everyday life.
- ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings.
- CalorieCount.com offers weight management tools, social support and nutritional information to help users achieve their diet goals.
- The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, BostonGlobe.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.