Would you want to order something online, print out the order, and then drive to the store to pay for the order -- in cash only -- after standing in line at the register like other customers and then still not have purchases in hand when you left?
Walmart thinks you will. According to Walmart officials, only 15% of their shoppers use credit cards to make in-store purchases. Walmart marketers interpret this to mean that 85% of people using cash in the store will be willing to also go online and "pay" cash. The assumption is that many people who use cash do so because they do not have credit cards or even a bank account. Walmart wants to "open" the world of online shop to those who only have cash to spend.
If you have not heard the latest on Walmart's crazy idea read, "Bad Marketing Ideas: Walmart's Cash-Only Online Marketing Campaign: The Problem With Walmart's No Bank Account No Problem Marketing Campaign."
American Express OPEN and Women Impacting Public Policy (WIPP) are offering a free one-hour educational webinar on Wednesday, May 9 on the formal certification process for the Small Business Administration's 8(a) Business Development Program - a nine year program designed to assist in the development of small companies owned and operated by individuals who are socially and economically disadvantaged. The program provides participants with access to a variety of business development services, including the opportunity to receive federal contracts on a sole-source or limited competition basis, and has been an important driver of growth for thousands of minority entrepreneurs over the past few years.
Taught by Give Me 5 instructor Gloria Larkin, participating business owners will learn in detail what to do before, during and after 8(a) certification. This session will clearly define the eligibility criteria, the program's timeline, tips to market your certification effectively, the secret of 8a sole source contracts, and teaming to leverage the 8(a) certification after graduation. This webinar is part of Give Me 5, a national program created by American Express OPEN and WIPP to help women business owners get a leg up on selling to the world's largest customer: the U.S. government.
Additional Information can be found below:
Give Me 5 190: Understanding the 8(a) Program
Date: Wednesday, May 9, 2012
Time: 3 PM ET/12 PM PT
Where: Virtual
Business owners who are interested in participating can register for free here.
If you are looking for color ideas for web design or anything else that involves coordinating color themes in a design, try http://www.color-hex.com. The site lists colors by color family and has a search box for any hex dec code (three to six numbers, but much more.
For each color, the site shows:
- Triadic Colors
- Monochromatic Colors
- Analogous Colors
- Complementary Color
- Hue Chart
- RGB Color Chart
- HSV, RGB, HSL, and CMYK information.
But wait, there's more. The site also includes for each color sample CSS for background, font color, border color, table color, and sample HTML button and text box.
The Brain Yard (on Information Week): Heavy name; heavy on social networking and information for branding/rebranding your business. Offers news, commentaries, white papers, and more. A small, but powerful business resource, The Brain Yard is a diverse company that truly seems to value business women with strong opinions.
