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CNBCRETAIL RICHES Mickey Drexler, the hands-on chief of J. Crew, with David Faber of CNBC.

One thing that CNBC’s profile of Millard (Mickey) Drexler, the chief executive of J. Crew, made clear on Thursday night is that his life is not the stuff of novels. True, he had what sounded like a lousy childhood, sleeping in the foyer of his family’s Bronx apartment. And later, as a very rich man, he bought classy real estate, including Andy Warhol’s former compound at Montauk. And true, he got the boot from Gap, in 2002, after a mostly innovative 19-year run that included the creation of Old Navy. (According to a Wall Street Journal profile, Mr. Drexler collected around $350 million when he cashed out his Gap stake.)

Standing with the 67-year-old retail legend outside his old Bronx digs, the CNBC correspondent David Faber tried to do a Rosebud moment, and to a degree Mr. Drexler played along. (“I always wished I had a bedroom.”) But CNBC couldn’t avoid the obvious in its hourlong program, despite a jaunt to Italy and its Moses-like title, “J. Crew and the Man Who Dressed America.” The fact is, Mr. Drexler is the stuff of retailing. He’s a genius of merch.

Although I was bored by the time the crew shifted to Italy, dutifully surveying rolls of shirting (be honest: it was all about the pasta), television is a good medium to show Mr. Drexler’s enthusiasm and go-from-the-gut leadership. When he sees a product on display and says, “Love, love, love,” or something perhaps not as thrilling (“Oh, my God, hello. Hello?”), you’re sort of charmed.

Mr. Drexler is famous for his micromanagement. He personally responds to unhappy customers, as CNBC showed (and anyone familiar with Mr. Drexler knows), and uses a public-address system to speak to employees or summon a person to his office. The latter might sound overbearing, and may even be a source of office humor (“Here’s Mickey!”), but it’s probably efficient. Mr. Drexler wants to get the job done, and he wants J. Crew to stay on top — that’s abundantly clear.

My favorite moments in the program were with Jenna Lyons, the company’s creative director and president, and with members of the design team, whether they were talking about their boss or the creative process. Actually, I wanted to see more of that. In the sprawl of the piece, it was not sufficiently clear that what continues to drive J. Crew (and Mr. Drexler) is innovation. The most obvious example is the spinoff of J. Crew men’s stores, like The Liquor Store, and the development of well-made and well-priced suiting, like the popular Ludlow. The men’s wear focus has truly distinguished J. Crew. Not only was the timing perfect, but the products continue to be interesting.

In most respects, the CNBC profile followed the usual script. The Wall Street Journal article, by Tina Gaudoin, came out two years ago, and it covered the same Drexler turf, though more diligently, and included the chauffeur-driven trip to the Bronx. Before that, there were other magazine articles about Mr. Drexler. Obviously, for him, there might be an element of redemption in such adulatory coverage. But the next time someone asks, he might consider doing himself a favor and say no.