48 captures
20 Aug 2012 - 02 Apr 2016
JULAUGSEP
20
201120122013
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Research
BBC Advertising regularly partners with research bodies to analyse user behaviour and thus provide insights in to changes in consumer behaviour. Our recent studies reveal.
  • the effectiveness of online display advertising on bbc.com in shifting consumer perceptions and driving purchase behaviour;
  • the role played by three distinct types of opinion leader in creating word of mouth recommendations;
  • that the online environment where products are advertised dramatically impacts how the audience perceives them; and
  • that tablet devices are boosting audiences’ appetite for news and transforming the way they consume it.


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