48 captures
20 Aug 2012 - 02 Apr 2016
JULAUGSEP
20
201120122013
About this capture
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Research
BBC Advertising regularly partners with research bodies to analyse user behaviour and thus provide insights in to changes in consumer behaviour. Our recent studies reveal.
  • the effectiveness of online display advertising on bbc.com in shifting consumer perceptions and driving purchase behaviour​;
  • the role played by three distinct types of opinion leader in creating word of mouth recommendations;
  • that the online environment where products are advertised dramatically impacts how the audience perceives them; and
  • that tablet devices are boosting audiences’ appetite for news and transforming the way they consume it.

Online display ads
Dress Test research
Consuming news on tablet devices
Word of Mouth insights
Contact
Carolyn Gibson
EMEA
SVP - Int'l Sales, EMEA & US
 +44 208 433 2749
Contact Sales
Mark Gall
AMERICAS
SVP - BBC America & BBC.com Media Sales
 +1 212 339 1714
Contact Sales
Sunita Rajan
ASIA
SVP - Int'l Sales, Asia
 +65 6507 4242 
Contact Sales
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