Select your location to see local contacts and relevant information for your marketResearchBBC Advertising regularly partners with research bodies to analyse user behaviour and thus provide insights in to changes in consumer behaviour. Our recent studies reveal.
Online display adsConsuming news on tablet devicesContactCarolyn GibsonEMEASVP - Int'l Sales, EMEA & US +44 208 433 2749Contact SalesMark GallAMERICASSVP - BBC America & BBC.com Media Sales +1 212 339 1714Contact SalesSunita RajanASIASVP - Int'l Sales, Asia +65 6507 4242 Contact Sales© BBC Worldwide Ltd. BBC logo TM © 1996 British Broadcasting Corporation
- the effectiveness of online display advertising on bbc.com in shifting consumer perceptions and driving purchase behaviour;
- the role played by three distinct types of opinion leader in creating word of mouth recommendations;
- that the online environment where products are advertised dramatically impacts how the audience perceives them; and
- that tablet devices are boosting audiences’ appetite for news and transforming the way they consume it.