AddThis

Lookalike+ audiences

Go beyond retargeting and find like-minded customers among the 253+ million US consumers that AddThis reaches monthly. Using your data as a starting point, we build a model of your ideal customer. We then use our XGraph technology to find the audience that looks and acts most like those ideal customers based on their social, search, and interest connections. Learn more about Look-alike+ audiences.

Intent+ audiences

Take advantage of your in-market customers today. Available through leading DSPs, DMPs and trading desks, our intent-based segments pinpoint the in-market prospects most likely to convert. Created from search graph information, these segments are optimized and extended with social and site data using our XGraph technology. Learn more about Intent+ audiences.

Social ad units

Let your paid media pay you back with AddThis social ad units. With AddThis, the power of the web’s #1 social sharing platform is built into your ad, giving consumers an easy way to share and follow your display or video campaigns. Learn more about social ad units.

Customer insights

AddThis provides unique customer insights analysis to help you better understand your core audience. Starting with the audience that engages with your campaign, we build a profile of your ideal customer’s behavior based on activity from across the web. Learn more about customer insight reports.

Under the hood

Social connections influence brand and purchasing decisions, making them powerful indicators for audience targeting. But why stop there? Search intent and navigation patterns are also powerful signals. Using our massive data reach, along with our proprietary XGraph technology, we map 1.3 billion users’ connections by social behavior, brand affiliation, and intent – all in real-time. We then leverage the networks that surround your brands to create and deliver the highest performing audience solutions on the market.

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Brands: Optimize your media strategy with AddThis

Data is the common thread across your paid-owned-earned media strategy. From audience buying and site optimization to earned media and programs on social platforms, the AddThis suite of products can help drive a 360 degree program to engage and optimize your audience. Learn more about how the AddThis platform can power your brand.