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lonelyplanet.com: advertising opportunities
lonelyplanet.com advertising reaches over 1 million registered users through the world’s number one information website for travellers.
Our site contains over 20,000 pages of detailed, on-the-spot information, reviewed by an ongoing army of dedicated authors on the road. We consider ourselves innovative within the travel guide field, expanding our database across the web into mobile and portable access technologies.
lonelyplanet.com advertising opportunities include rich media display advertising, video advertising and section sponsorship.

Key numbers
  • The site receives over 52 million page views worldwide per month and more than 12 million unique visitors per month1
  • According to Lonely Planet research, 50% of the audience is male, 50% female. 
  • The bulk of the audience falls between the ages of 18 and 34, though over 24 year olds make up a majority of that number2
  • Trusted travel advice consisting of over 8,000 destinations, 200,000 POIs, 90,000 hotels and 7 million posts curated by Lonely Planet’s expert authors and the web’s oldest travel forum. 
  • One of the world's best-loved travel brands with over 2 million Facebook fans and Thorntree subscribers.

To find out about advertising opportunities solely in the UK, please visit the Immediate Media website.

Other opportunities
Carolyn Gibson
SVP - Int'l Sales, EMEA & US
 +44 208 433 2749
Mark Gall
SVP - BBC America & BBC.com Media Sales
+1 212 339 1714

Contact Sales
Sunita Rajan
SVP - Int'l Sales, Asia
 +65 6507 4242 
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