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Dancing with the Stars advertising opportunities
Dancing with the Stars is one of the world’s biggest entertainment properties, licensed to 42 countries worldwide, appearing in six national Top Ten Most Watched lists1 and boasting a global audience of over 250 million2. Dancing with the Stars advertising partners reach an audience of high-grade females and families responding to a mix of glamour, fun, warmth and humour, and uplifting, inspirational stories.
 
Sell-out tours, best-selling dance and fitness DVDs and must-have hair and make-up lines all demonstrate the demand of audiences to get closer to the show – and the range of multi-platform opportunities that can accompany Dancing with the Stars advertising.

Key numbers
Global audience of over 250 million2
Peak audience of 27.5 million in the USA alone3
In France, Australia and the USA, Dancing with the Stars is the highest rating programme in its slot, outperforming all competitor channels4
Advertising and branded opportunities
Brand integration: (in the USA, prime time exposure through branded on-air segment Macy’s Stars of Dance
Branded merchandise: (in the UK, Strictly Come Dancing and Boots’ Get the Look co-branded make-up lines delivered 2m sales in just one year).

 
Other opportunities
Source
1  One Television Year in the World - 2012 issue: Eurodata TV Worldwide Number of occurrences in 2011's top 10 rankers of 70 territories (based on best episode excluding sport, weather forecasts and programmes under five minutes in duration).
2  BBC Worldwide S&D Research / Eurodata TV Worldwide / One Television Year in the World - 2009 issue. Based on best-performing episode from 2008 series or most recent data prior to 2009 for those countries that did not air a local version that year. Figure excludes repeat programmes.
3  BBC Worldwide S&D Research / BBC Worldwide Americas Research / Nielsen Media Research USA
4  BBC Worldwide S&D Research / Médiamétrie-Médiamat / Eurodata TV / OzTAM / Nielsen Media Research USA / CAD / ITVR: series 2 in France, series 11 in Australia and series 13 in the USA.

Contact
Jane Reynolds
Manager, Branded Content
 
+44203 642 6497
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