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Case Study Compendium

Quality Wins. These case studies show how this works for our advertisers and how the core values of the BBC are the building blocks of their success.  The BBC has a worldwide reputation for high quality content, from its balanced and impartial new coverage to original formats like Top Gear or Dancing with the Stars.  This high quality content has attracted a high quality audience.  This combination of quality content and audiences offers benefits to advertisers too.  Typically, our audiences are more engaged and trust us more that other international media owners.  This trust and engagement filters through to how they perceive advertising content, which is in turn reflected in positive results for our clients.


Browse through our case study compendium or refine your search using the filters below.  Let us show you how quality wins.


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Skye Bank

Taking a long-term, multi-platform approach to its sponsorship of Africa Business Report paid dividends for Nigeria’s Skye Bank.
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Barclays

Aligning its brand with the BBC World News and bbc.com sport coverage proved the perfect strategy for leveraging Barclays’ Premier League sponsorship in Asia.
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Canon

Sponsorship of relevant programming and a bold online takeover provided the perfect fit for Canon’s Take Stories message, shifting key perceptions for the brand.
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Audemars Piguet

Audemars Piguet promoted the launch of its new Royal Oak Collection to high net worth males via BBC News App for iPad and half-page ads on the News and Business homepages of bbc.com
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InterContinental Hotels

The Real… travel show, a five-part series on BBC World News and a dedicated sponsored section on bbc.com delivered a 38% rise in booking intent for sponsor InterContinental Hotels & Resorts.
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South African Tourism

A series of short commercial films utilising BBC Advertising production expertise formed the cornerstone of an inspiring multi-platform campaign for South African Tourism.
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Enel

Targeted TV and online ads boosted brand trust by 107% for energy innovator Enel.
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Shell

By sponsoring World Challenge, an annual event in the BBC World News schedule since 2005, Shell aimed to promote its commitment to sustainability and innovation.
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Contact

Carolyn Gibson

EMEA
SVP - Int'l Sales, EMEA & US

 +44 208 433 2749

Mark Gall

AMERICAS
SVP - BBC America & BBC.com Media Sales

 +1 212 339 1714

Sunita Rajan

ASIA
SVP - Int'l Sales, Asia

 +65 6507 4242