bbc.com/news: advertising opportunities
Advertising on bbc.com/news reaches up to 38 million unique users worldwide1 through the most trusted online media brand in news2. With more reporters on the ground than any other global news service, multi-award winning coverage and in-depth features, bbc.com is the global destination of choice for decision-making audiences who demand the full picture.
Big news stories generate global interest so large audience spikes follow emerging world events. 2011 brought many major news events, all covered in depth online. From the Japanese tsunami (180,000 mobile app downloads in one week9) and the death of Osama Bin Laden (60 million page views on bbc.com10) to the British Royal Wedding (BBC number 1 on iTunes TV Series Chart in the USA and Canada), EMS 2012 figures show bbc.com has the highest monthly reach of any international news or business website, and is number one for ‘frequent visitors’.
Meet the audience: affluent, engaged and loyal
The audience reached through advertising on bbc.com/news is:
- Affluent - average annual personal income €50,5263
- Engaged - they spend 69% more time on bbc.com than on cnn.com4
- Loyal - 74% never use another news site5
Why advertise on bbc.com/news?
Advertising on bbc.com/news is demonstrably more effective than other environments: - 25% more effective at improving brand awareness
- 13% more effective when driving audience engagement
- Increases search performance by an average of 50%6.
- Research shows that there are positive brand benefits for advertisers as their brands and products are perceived to have significantly higher value when seen advertising on bbc.com, compared to other channels.7
Advertising opportunities
- High-impact display advertising (maximum of two ads per page for greater standout and impact)
- Exclusive buyouts
- Video on demand pre-roll
- Cross-platform content, in-depth support, and four-screen engagement with sponsored content modules on BBC World News
- BBC News App for iPad
Source
1 Omniture, Jan-Mar 2012, monthly average
2 Media Brand Values 2011
3 EMS and CMS Summer 2012. Based on bbc.com monthly users excluding the UK
4 comScore panel only ages 15+, Europe excluding UK. Feb 2012
5 comScore Feb 2012 monthly average. Worldwide excluding the UK. Competitor set includes cnn.com, bloomberg.com, cnbc.com and euronews.com
6 comScore Marketing Solutions Aug-Oct 2009
7 The Italian Dress Test, Toluna, Jun 2009; Watch Test, GMI, Jan 2011; Trust Test, GMI, 2010
8 BBC.com Continuous Survey. Apr 2010 - Sep 2011. Global excluding UK
9 iTunes as downloaded by appfigures.com w/c 14 Mar 2011
10 Omniture, 2 May 2010. Global excluding UK