News, in all its formats, remains an extremely important factor in people’s lives and is, therefore, a perfect way to engage them.
Why BBC World News?
Advertising on BBC World News reaches audiences who demand balanced, unbiased and trusted news, and find it through the international news organisation considered most trusted in the Media Brand Values survey1. BBC World News advertising offers advertisers a powerful combination of global reach, valuable audience profiles and world-renowned journalism through which to connect with the world’s most affluent, educated and influential viewers.
Global reach
- BBC World News reaches 358 million households globally2
Audience profile
BBC World News advertising reaches an inquisitive and sophisticated audience who expect to be stimulated and challenged:
- BBC World News reaches 36% of Business Decision-Makers and 29% of total money earned in Europe passes through the hands of BBC World News viewers3
- In Asia, 50% of consumers are luxury spenders and 33% are opinion leaders4
- In the Middle East, 27% are Business Decision-Makers and are 127% more likely to be opinion leaders5
- In Africa, 39% are Business Decision-Makers and 67% are luxury spenders6
BBC World News advertising opportunities include spot advertising around regular hourly news bulletins offering high frequency campaigns, huge reach and high engagement.
Advertising on BBC World News also reaches audiences through the following regular news programmes:
Newsday
Babita Sharma in London and Rico Hizon in Singapore deliver an overview of the day's big news stories as well as the latest business and sports updates, each weekday. The programme looks at stories from both an Asian and global perspective and offers a thorough round-up for audiences in Asia and around the world.
Broadcast: Monday to Friday
Impact with Mishal Husain
Global news as it affects audiences in Asia. Mishal Husain brings a mixture of breaking news, debate and analysis, in collaboration with BBC World News correspondents from the Asia Pacific nations and across the world. Business is covered in-depth, with time for lighter matters including sport, culture, films and music. Impact's website features behind-the-scenes video reports and the chance for audiences to contribute via ‘Have Your Say’ and the BBC World News Facebook stream.
Broadcast: Monday to Thursday
GMT with George Alagiah
It’s midday in London, evening in Asia Pacific and breakfast on the East coast of the United States. George Alagiah takes the breaking stories and examines their meaning and implications at the start or end of the day for key audiences. George and the GMT team also interact with viewers via the programme’s website and a BBC World News Facebook stream.
Broadcast: Monday to Friday
The Hub with Nik Gowing
At the heart of the news agenda, The Hub brings together the key reports from BBC World News correspondents around the world as well as important interviews. Nik brings his trademark style of rigorous interviewing and detailed analysis to the global agenda – with a summary of the day’s news as it affects audiences in South Asia and the Middle East.
Broadcast: Monday to Friday
World News Today with Zeinab Badawi
The news programme for audiences who want more depth to their daily coverage. With a particular emphasis on Europe, Middle East and Africa, Zeinab brings context and understanding to the most complex of events. The programme includes a review of the previous week’s key developments in the region. Online, the World News Today team showcases its exclusive reports and interviews while viewers can interact with the programme through the BBC World News Facebook stream.
Broadcast: Monday to Friday
Newsnight
Hosted by Jeremy Paxman, Newsnight is a weekly round-up of news and current affairs, including hard-hitting interviews with global opinion-formers, and documentary features from every corner of the world. Other presenters include Kirsty Wark; Gavin Esler and Emily Maitlis.
Broadcast: Friday; Saturday; Sunday
Source
1 MBV 2011
2 BBC World News distribution report May 2012: number of households
3 EMS+CEMS Europe 2012
4 PAX Asia Q1 2011-Q4 2011
5 EMS Middle East 2012.
6 EMS Africa 2012.