Through creative partnerships with BBC Advertising, brands can take a lead role in introducing world-class content to new audiences and deepening viewers’ experience of beloved global brands such as Top Gear, Doctor Who and the natural history filmmaking of BBC Earth.
BBC Advertising’s approach to branded entertainment explores opportunities for brands to add value for audiences through multi-platform creative partnerships with BBC properties. Extending across TV, online and mobile, live events and experiences, and merchandising and licensing opportunities, these in-depth marketing partnerships deliver long-term brand association and leverage the full global reach of the BBC channels, platforms and partner broadcasters.
Key upcoming opportunities for creative partnerships with BBC Advertising include:
Unique product and marketing sponsorship opportunities during the 50th anniversary year of Doctor Who. This unique event will be the occasion for a spectacular series storyline, including ‘glitches in time’ from throughout Doctor Who’s long history, and brought to life on digital platforms, merchandising and more.