lonelyplanet.com: ad specs

lonelyplanet.com advertising opportunities include rich media display ads, video advertising and section sponsorship. Select a format from the drop-down below to find the relevant lonelyplanet.com ad spec for your campaign.

Expanding medium rectangle

Availability	The entire Lonely Planet network – Except Lonely Planet Home Page and Thorn Tree
Dimensions (wxh)	300x250 pixels
Expanded Dimensions	600x500 max
Expanded Behaviour	Must expand DOWN and/or LEFT
Back-up Image	Image type: JPEG or GIF only Image weight: 40kb max
Flash	Flash version: 9.0 or later Default SWF file size: 40kb max Looping: Max of three loops on Default SWF Banner. Video/Sound: Allowed
Expanding Specifications	Expand must be user-initiated by mouse roll-over or by mouse-click. Ad must retract upon mouse roll-off, unless user interacts with the expanded ad by a mouse-click within/on it.
Close Button	Close button must be present on the expanded panel at all times and should be prominent. Must display the word “Close X” symbol and must be designed to stand out from the ad and page background. Must be located top-right corner of the expanding panel.

Note: For any advertiser offering Travel Booking services, landing pages must not reach the Booking Area/Booking Widget until three subsequent clicks have been made from the initial landing page.

Lonely Planet expanding medium rectangle tech specs 2012

BBC Advertising creative technical specifications Jan 2013