• bbc.com reaches 2 million unique users in Africa, generating 19.6 million page views every month¹.
• bbc.com Mobile reaches 1.6 million unique users every month (32% of total traffic).
• 42% of all bbc.com Mobile’s sport traffic comes from Africa.
• 79,000 BBC News Apps have been downloaded by African users since launch².

• Average age: 43
• Male/female: 69% / 31%
• Influential: 21% more likely to be a Business Decision-Maker than average
• Engaged: On average, each visitor spends 10 minutes 32 seconds on bbc.com³
• Information hungry: 92% value exploration and discovery
• Frequent travellers: Took an average 5.5 flights last year
• Luxury spenders: Over 67% have bought at least one luxury item in the past year⁴
• Motor enthusiasts: Own over 3.7 million cars
• Early adopters: 31% strongly agree they are always the first to have technologically innovative products. 38% own an iPod/MP3 player, 91% own a smartphone
• Love sports: 59% regularly take part in sports⁵

¹ Omniture, March 2011 - March 2012, monthly average
² iTunes, accessed through appfigures.com, March 2010 - March 2012
³ Omniture Discover, Q1 2012, monthly average January - March.
⁴ One of: fragrance over €75, designer suit or dress over €750, briefcase or handbag over €300, pair of shoes over €300, jewellery over €1,500, watch over €750, holiday over €1,500. 
5 All activities listed have been carried out in the last 12 months.