• bbc.com reaches 22.8 million unique users in the USA, generating an average of 179 million page views every month¹
• bbc.com mobile reaches over 1.2 million unique users in the USA every month (14% of total traffic¹)
• 2.7 million BBC News App downloads from the USA since launch³

• Average age: 45
• Male/female: 58% / 42%
• Affluent: Average household income per month – $80k
• Influential: Reaches 23% of US business decision-makers
• Loyal: 82% never use another news site⁵
• Engaged: Total hours spent on bbc.com in past month – 13 minutes
• Information hungry: 87% value exploration and discovery
• Frequent travellers: Took an average 5 flights last year
• Luxury spenders: Over 72% have bought at least one luxury item in the past year
• Motor enthusiasts: 58% more likely to keep up with the latest advancement in the automotive world
• Early adopters: 51% are technologically minded. 69% own a MP3 player, 45% own a smartphone
• Love sports: 46% consider themselves to be a sports fan

¹ Omniture Q3 2012 (July-September) monthly average

² comScore January-March 2012 monthly average
³ iTunes, accessed through appfigures.com, March 2010 - December 2011
⁴ Mendelsohn 2012 (59,000,000 / 13,794)

⁵ comScore Cross-Visiting March 2012 (vs Financial Times, Economist, Forbes, Wall Street Journal, CBS, Washington Post, Fox News, ABC, MSNBC, New York Times and CNN)