Audience:

• 64% Female vs. 36% Male
• 65% of the audience is 16-49    

Reach:

• Total reach in 2011 (all 4+) of 21%¹

Audience:

• 40% Female vs. 60% Male
• 72% of the audience is 16-49

Reach:

• Total reach in 2011 (all 4+) of 17%¹

Audience:

• 72% Female vs. 28% Male
• 68% of the audience is 16-49

Reach:

• Total reach in 2011 (all 4+) of 8.2%¹

Audience:

• 60% Female vs. 40% Male
• 50% of the audience is 16-49 whilst 47% of the audience is 4-15yrs

Reach:

• Total reach in 2011 (all 4+) of 12%¹

¹ Nielsen Audience Measurement. Target: All 4+, 16-49, M4+, W4+ in all households, January-June 2012. Reach measured as three-minute continuous reach in 2011 amongst 4+ in all households.