For anyone interested in the intricate arts of search engine optimisation and how it works in relation to news, our in-house expert, Martin Asser, has posted some top tips on the BBC Internet Blog.
Steve Herrmann is editor of the BBC News website.
The Paralympic Games start in London on Wednesday. The television rights were awarded to Channel 4 by the organisers, Locog, and although we can't provide live TV coverage, BBC Radio 5 live and Radio 5 live sports extra will provide live commentary and reporting from the Games. Our local radio stations will follow the athletes from their home patches.
BBC TV News outlets will also report the stories of the Games, but we are restricted in the amount of footage we can use to illustrate reports and interviews and our TV crews have limited access to the Olympic Park. The sports news bulletins on the BBC News Channel will be presented live from our studio overlooking the Park, bringing the latest interviews and reaction.
Online, the 2012 portal will pool the best of the BBC's digital offerings across News, Sport and Regions. There will be dedicated Paralympics sections on our web and mobile sites, with the latest news, results, medals table, schedule and photo galleries, and a live text commentary page. And the team from the Ouch! disability blog will provide reports from the various venues, for their own blog and for the News website.
You can read more about the BBC's coverage of the Paralympic Games in this blog from BBC Sport's head of major events Dave Gordon, and this from 5 live deputy controller Jonathan Wall.
Kevin Bakhurst is deputy head of the BBC Newsroom and controller of the News Channel
Yesterday, on BBC World News, BBC Arabic and the BBC News at 10, we broadcast footage filmed by the New York Times of a group of Free Syrian Army fighters leading the fight for Syria's second city Aleppo. For five days, a team from the New York Times spent time with the so-called "Lions of Tawhid" - charting their battles with President Assad's forces in the city. You can see their full report here.
The BBC report focused on a sequence where fighters built a 300 kilogram bomb in the back of a truck. A prisoner - said to be a member of the Shabiha, a government militia - is seen blindfolded, being taken into the city, where the fighters were said to be planning to use him as an unwitting suicide bomber.
In the event, the bomb failed to explode but the story has generated much interest across the Arab World and beyond. Amnesty International suggested that the video amounted to the attempted murder of a captive, under international law classified as a "war crime".
Some pro-government news agencies in Syria have suggested the BBC and the New York Times have termed the act as a "war crime". This is not true. The role of news organisations is to report facts and allow others to draw conclusions. The BBC and the New York Times reflect all sides of any story. It is not our role to pass judgement - we leave that to others.
Jon Williams is the BBC world news editor.