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Travel advertising opportunities with BBC Advertising With a portfolio of powerful, trusted, global travel brands, advertising opportunities through BBC Advertising reach audiences who are adventurous, affluent and always looking for their next destination.
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With a wealth of destination features, insider advice and the latest industry trends for informed travellers, fast:track is the weekly travel programme for BBC World News viewers. With 92% of those viewers valuing exploration and 85% happy to pay extra for quality1, it’s also a hugely valuable environment for travel sector advertising. Online travel advertising with bbc.com/travelLeverage in-depth destination coverage and features around themes such as Nature and the Outdoors, Art and Architecture, and Food and Drink; 57% of the bbc.com travel audience spent over $1,000 per person on their last major trip – and 65% are planning a holiday on another continent2. Lonely Planet advertising opportunitiesWith over one million registered users, 52 million page views and more than 12 million unique visitors per month3, Lonely Planet is an invaluable source of advice and recommendations for travellers worldwide. Its audience of frequent travellers is educated (67.5% have at least one degree), affluent (65% earn more than $60,000) and independent-minded. 1 EMS Summer 2012. BBC viewers defined as those who have seen the international TV channel or visited the international website last month. – (all ‘agree’)2 BBC Global Travel Survey March 2010. Total base = 755 3 lonelyplanet.com Unique Users. Page views: Omniture Site catalyst, average May 20124 comScore 2009, *comScore US Audience 2009, Lonely Planet Travellers Pulse Survey 2008
SVP - Int'l Sales, EMEA & US
SVP - BBC America & BBC.com Media Sales
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