* Monthly BBC World News viewers: EMS Europe Summer 2011 (12,314,000/n8,337) | EMS Middle East 2009 (62,000/n144) | EMS Africa 2010 (212,000/n220) | PAX Q1-Q4 2010 (239,000/n458). Monthly bbc.com users: EMS Europe Summer 2011 (6,735,000/n4,426) | EMS Middle East 2009 (62,000/n144) | EMS Africa 2010 (212,000/n220) | PAX Q1-Q4 2010 (239,000/n458) | Mendelsohn 2010, visited in last 30 days (1,393,000/n498)
** Media Brand Values, 2011