BBC Advertising regularly partners with research bodies to analyse user behaviour and thus provide insights in to changes in consumer behaviour. Our recent studies reveal.

• the effectiveness of online display advertising on bbc.com in shifting consumer perceptions and driving purchase behaviour;
• the role played by three distinct types of opinion leader in creating word of mouth recommendations;
• that the online environment where products are advertised dramatically impacts how the audience perceives them; and
• that tablet devices are boosting audiences’ appetite for news and transforming the way they consume it.