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BBC Advertising regularly partners with research bodies to analyse user behaviour and thus provide insights in to changes in consumer behaviour. Our recent studies reveal.
- the effectiveness of online display advertising on bbc.com in shifting consumer perceptions and driving purchase behaviour;
- the role played by three distinct types of opinion leader in creating word of mouth recommendations;
- that the online environment where products are advertised dramatically impacts how the audience perceives them; and
- that tablet devices are boosting audiences’ appetite for news and transforming the way they consume it.
SVP - Int'l Sales, EMEA & US
SVP - BBC America & BBC.com Media Sales
SVP - Int'l Sales, Asia
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