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Case Study Compendium
Quality Wins. These case studies show how this works for our advertisers and how the core values of the BBC are the building blocks of their success.  Browse through our case study compendium or use the filters below.  


Salvatore Ferragamo
Advertising on bbc.com to promote its new eco-friendy shoes delivered high levels of awareness and favourability for this luxury goods brand.
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Skye Bank
Taking a long-term, multi-platform approach to its sponsorship of Africa Business Report paid dividends for Nigeria’s Skye Bank.
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Sotheby's International Realty
Sotheby's International Realty broadened its identity as the premier luxury international real estate brand through an integrated campaign on bbc.com.
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Barclays
Aligning its brand with BBC World News and bbc.com sport coverage proved the perfect strategy for leveraging Barclays’ Premier League sponsorship in Asia.
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Canon
Sponsorship of relevant programming and a bold online takeover provided the perfect fit for Canon’s Take Stories message, shifting key perceptions for the brand.
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Audemars Piguet
Luxury watchmaker Audemars Piguet targeted affluent males using the BBC News App for iPad and half-page ads on the News and Business pages of bbc.com.
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InterContinental Hotels
The Real… travel show, a five-part series on BBC World News and a dedicated sponsored section on bbc.com delivered a 38% rise in booking intent for sponsor InterContinental Hotels & Resorts.
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South African Tourism
A series of short commercial films utilising BBC Advertising production expertise formed the cornerstone of an inspiring multi-platform campaign for South African Tourism.
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